Mahindra 2 Wheelers Zirakpur dealership, and MFCWL 2nd store in Purnea
Mahindra & Mahindra’s two wheeler arm, Mahindra Two Wheelers has inaugurated a new dealership in Zirakpur, Punjab. Om Keser Automobiles is the company’s 70th touch point in Punjab and located on the Chandigarh Ambala Highway.
Inaugurated by Rajeev Manchanda, Zonal Business Manager of North-1 Zone, the new dealership will tap local two wheeler markets in the region, offering sales, service and spares facilities while customers will be able to choose from a range of 125cc scooters and 110cc motorcycles. Mahindra Duro DZ is ideally suited as a family scooter while the Rodeo RZ comes with outstanding features that make it appeal to younger and more adventurous buyers.
Centuro stands apart in the Mahindra Two Wheeler line-up and comes with an array of features yet to be seen on motorcycles in its class. t is powered by a MCi-5 engine offering outstanding power and fuel efficiency with mileage of 85.4 kmpl. Boasting of safety features such as Anti Theft Alarm with Engine Immobiliser, Remote Flip Key, Find Me Lamps and Guide Lamps the model comes with a maintenance free battery and 5 years warranty. This week, Mahindra First Choice Wheels Ltd. (MFCWL), also inaugurated their 2nd dealership in Purnea, Tridev Motors.
Mahindra 2 Wheelers opens new dealership in Zirakpur, Punjab
Integrated sales & service facility is company’s 70th touchpoint in Punjab; company’s all India network now at 850+ touchpoints
Mumbai, September 19, 2013: Mahindra Two Wheelers Ltd. (MTWL), a part of the USD 16.2 billion Mahindra Group, has inaugurated its new dealership in Zirakpur, Punjab. Om Keser Automobiles is located on the Chandigarh – Ambala Highway and is the company’s 70th touchpoint in the State. The dealership was inaugurated by Rajeev Manchanda, Zonal Business Manager of North-1 Zone.
The company’s all India network now includes over 850 touchpoints.
Dharmendra Mishra, Vice President – Sales and Customer Care, Mahindra 2 Wheelers said, “Zirakpur is strategically located on the Chandigarh-Ambala highway and the Patiala-Shimla highway and is well poised to tap the strong growth potential in the local two wheeler market. Om Keser Automobiles has been designed in keeping with our modern and premium retail identity for sales, spares and service, and will offer a superior level of service to customers. This is in sync with Mahindra Two Wheelers’ strong focus on the customer.”
Visitors to the showroom can choose from Mahindra 2 Wheelers’ range of stylish and rugged 110cc motorcycles. The Mahindra Centuro sports a host of patented category innovations which address practical consumer needs that have never been seen before in motorcycles. It is powered by Mahindra’s indigenously developed intelligent MCi-5 (Micro Chip ignited-5 curve) engine that responds smartly to the need for power and fuel economy, delivering a power output of 8.5 BHP @ 7500 RPM, 8.5 Nm of peak torque @ 5500 rpm and an astounding mileage of 85.4 kmpl (ARAI).
Additional innovative features include an Anti Theft Alarm with Engine Immobiliser, an encrypted Remote Flip Key, Find Me Lamps and Guide Lamps. The Mahindra Centuro also offers an advanced Digital Dashboard with a Distance–to-Empty (DTE) indicator, Service Reminder and Economy Mode indicator. It also offers a Maintenance Free Battery and is backed by a 5-year warranty that would ensure peace of mind for the owner.
Visitors can also choose from Mahindra Two Wheelers’ range of powerful 125cc scooters which cater to distinct consumer segments. The Mahindra Duro DZ is positioned as a `ROMBA SOLID’, family scooter, while the new Mahindra Rodeo RZ with its very innovative, contemporary features is ideal for young, modern couples.
MFCWL inaugurates Second Authorised Dealership in Purnea
Retail network now stands at 14 dealers in Bihar; 60 outlets across Eastern India
Mahindra First Choice Wheels Ltd. – USPs
India’s No.1 multi-brand certified used car company offers the widest choice of cars across price points
Network of 287 outlets operational, including 3 Company Owned Company Operated SuperStores in Pune, Chennai and Hyderabad. Plans to open 500 outlets by F-2016
CAGR of 35% by volumes over the last 5 years. F-2013 growth at 35% against new car industry growth of 3%. Volume growth of 36% in Q1, FY-2014
Large retail footprint across India with over half a million sq. ft. under the Mahindra First Choice brand
Pan India network in 176 towns which will be scaled up to over 200 towns by end of current financial year
Market leader in online auction space having sold more than 1 lakh vehicles through the ‘Autobid’ auction platform
The company has two unique warranty products: WARRANTYFIRST for all major mechanical and electrical components of the car and CERTIFIRST which covers the car’s Engine and Transmission
The company has also launched a new product called the Indian Blue Book (IBB). IBB is the most comprehensive used car price guide currently available in the country. It is beneficial for consumers, finance companies and car dealers who are planning to buy or sell cars by helping them determine the value of their used cars
A new product for car evaluation called ‘Autoinspekt’ has been launched. This is based on the famed 118 point check list for vehicle evaluation
September 19, 2013, Purnea: Mahindra First Choice Wheels Ltd. (MFCWL), India’s No. 1 multi-brand certified used car company, today inaugurated its second authorised dealership in Purnea called Tridev Motors. This new facility is spread over 6,900 sq.ft. with a display area of 4,500 sq.ft. and is located at NH31, Polytechnic chowk, Near Pole Factory, Maranga , Purnea. The new dealership was inaugurated by Mr. Debdut Bagchi, Zonal Manager East, Mahindra First Choice Wheels Limited.
Commenting on the inauguration, Mr. Bagchi said, “Our growing confidence in the Purnea market is reflected in the fact that Tridev Motors is our second outlet in the city. With this new outlet our network in Bihar has expanded to 14 outlets and we are confident of growing our presence even further in Eastern India in the future.”
“We are very pleased to partner with Mahindra First Choice Wheels and are confident about our growth prospects for the future. Through this modern facility we will offer customers a comprehensive range of multi-brand vehicles and a range of associated services including insurance, accessories and assistance with relevant documentation.” said Mr. Pankaj Kumar, Mr. Saroj Kumar & Mr. Avinash Kumar Singh, Directors, Tridev Motors.
The used car market is growing at a rapid pace in Bihar with the current market size at 4000 cars per month. This is expected to reach 5000 plus units per month by 2015, demonstrating its growth potential over the coming years.
MFCWL has always believed in launching innovative products in the used car space and already offers Certifirst and Warantyfirst which are the most comprehensive warranty products available in the used car space today. The company recently launched the IBB price guide for checking used car prices and Autoinspekt which is its car evaluation service.