Mahindra Arjun Novo tractor launch price starts at Rs 7.35 lakhs
Mahindra Tractor has launched the new Arjun Novo tractor, a high horsepower tractor offered in both 52 and 57 hp. Priced at INR 7.35 lakhs for the base variant, the Arjun Novo air conditioned version comes in at a price of INR 9.5 lakhs.
The new Arjun Novo 605DI-i from M&M has been designed and developed at the companyâ€™s R&D Center, Mahindra Research Valley in Chennai. It comes in to take the place of Arjun 605DI and is the first model to be built on this new high horse power platform.
To be offered in two variants 57HP – 605DI-i & 52HP â€“ 605DI-PS, the variants will boast of state of the art performance, high level of comforts, innovative technology and driver centric ergonomics. First in class features will include lift capacity of 2,200 kgs and a highly powerful engine with 236.9 Nm torque will bring about a change in farming solutions.
Mahindra Arjun Novo promises longest service interval of 400 hours. Prior to launch, 73 tractors were put to the test over a period of 70,000 hours and across 40 applications so as to ensure that the tractor brings about a change in farming practices, offers improved efficiency thus leading to quality output.
Arjun Novo will also come with easy attachment options to take care of a varied range of applications right from land preparation and development to sowing, ploughing, tilling, harrowing, panting and is also compatible with rotary tiller, MB plough, TMCH, potato planter, digger, rake and baler besides mulcher and shredder.
Mahindra pioneers technologically superior farming solutions with launch of Arjun Novo
National launch of new Arjun Novo at Mahindra Research Valley, Chennai
The technologically advanced and stylishly designed Arjun Novo, is the first tractor model to roll out of the all new high horse power (HP) platform
Available in 2 variants â€“ 57HP – 605DI-i & 52HP â€“ 605DI-PS
Creating new benchmarks in performance, technology, comfort and ergonomics, new Arjun Novo boasts of a wide array of world-class and category first features:
- Performance: Best in class lift capacity of 2,200 kg, best in class fuel efficiency, most powerful engine with highest torque of 236.9 Nm and a back up torque of 33%
- Technology: Hi-tech, advanced Synchromesh Transmission, 18 speed options (includes 15 F, which is the highest number of forward gears offered in India and 3R gears), Precision Hydraulic with highest pump flow for quick lowering
- Comfort & Ergonomics: Full flat platform, comfortable seating, ergonomic controls, fatigue free driving experience for long hours in the field, one of the most comfortable tractors in the category
- Longest service interval of 400 hours
Investment of about Rs. 300 crores towards the development of the new platform
73 tractors rigorously tested on performance for a cumulative 70,000 hours for 40 applications in 8 states, a first in the history of tractor development
The first new tractor platform to be designed and developed in Mahindra Research Valley, Chennai
Competitively priced at Rs 7.35 lakhs (ex showroom Pune). This is just 15000 higher than Arjun 605Di that it replaces.
August 20, 2014, Chennai: Mahindra & Mahindra Ltd.â€™s Farm Equipment Sector (FES), a part of the USD 16.5 billion Mahindra Group, today announced the launch of the new Arjun Novo, the most technologically advanced and stylishly designed new generation tractor, based on a whole new platform. The new Arjun Novo, will be available in 2 variants of 57HP – 605DI-i and 52HP â€“ 605DI-PS. This is a class leading product which boasts of many first of its kind features, making it an apt choice for the evolved, knowledgeable and technologically savvy farmer. In fact, the new Arjun Novo offers options of both open station as well as an air conditioned cabin, a unique offering in the sub 60HP tractor segment in India. The tractor will be priced at Rs. 7.35 lakhs (ex showroom Pune) for the 57HP variant.
The first new tractor to be designed and developed in-house at Mahindra Research Valley, the companyâ€™s global research facility in Chennai, the new Arjun Novo is in line with Mahindraâ€™s vision of becoming the pioneer in providing technology driven farming solutions to farmers across the country. With new benchmarks in technology, comfort and ergonomics, the latest offering from the Mahindra stable, Arjun Novo is all set to change farming practices and improve efficiency and quality of output, leading to Farm Tech Prosperity.
Speaking at the launch, Dr Pawan Goenka, Executive Director, Mahindra & Mahindra Ltd. said, “Mahindra is the global leader in tractors by volumes. With the launch of the new Arjun Novo, we have deployed technology innovation to set new benchmarks, thereby reinventing ourselves to stay ahead. This is a perfect example of the Mahindra Rise philosophy of Alternative Thinking based on deep understanding of unmet customer needs. We are confident this will be a category defining launch.”
Rajesh Jejurikar, Chief Executive- Farm Equipment & Two Wheeler Division, Mahindra & Mahindra Ltd. said, â€œThe new Arjun Novo has been designed to maximise productivity and prosperity, enabling farmers to Rise in life. It offers many firsts in its category including lift capacity of 2200 KG, advanced synchromesh 15F + 3R transmission, longest service interval of 400 hours and best fuel efficiency- an excellent value proposition at a great price. This launch will help grow the higher Horse Power category and be a trend setter.”
The New Arjun Novo, the first tractor to be rolled out of the higher HP platform, has been developed through extensive research and insighting conducted with over 100 farmers across 10 states to understand the mechanization needs of farmers. The development of Mahindraâ€™s new Arjun Novo involved a seeding phase in which a total of 73 tractors were tested based on their performance in 40 applications, across 8 states for a cumulative 70,000 hours. Compared to industry standards, this has been one of the most extensive testing cycles, in terms of rigour and magnitude. Based on the results of this seeding and keeping in mind the expectations of the next generation farmer, the new Arjun Novo design has been perfected to fulfill the needs of the new age farmer. Addressing these critical aspects innovatively formed the core of the development ideology behind the new Arjun Novo.
About the new Arjun Novo:
Developed specifically for the 50 – 60 HP segment, the new Arjun Novo will deliver uniform and consistent power with minimum RPM drop in all application and soil conditions. It would also possess high lift capacity hydraulic systems, making it suitable for numerous farming and haulage operations. An ergonomically designed operator station, low maintenance and best in class fuel efficiency in the category are some of the key highlights of this technologically advanced tractor. A leap in technology and innovation, the new Arjun Novo has many technological innovations and industry firsts to its credit.
New Generation, Technologically Advanced Engine to Boost Productivity and Performance
The new Arjun Novo features the technologically advanced, new generation Mahindra engine that provides best-in-class productivity and efficiency:
Most powerful engine, with highest torque of 236.9 Nm and a back up torque of 33%
4 cylinder engine with inline FIP
Delivers full power at 2100 RPM
Most fuel efficient tractor in the category
Best-in-class cooling system with the biggest air cleaner and radiator
Provision for front PTO Drive
High-tech Advanced Synchromesh Transmission
With an advanced Synchromesh Transmission and wide range lever, the new Arjun Novo provides a superior farming experience across the speed range. It facilitates an effortless driving experience and is way ahead of its competitors.
Widest range of levers – 3 range (High, Medium, Low)
Maximum number of forward gears as compared to any other tractor in India, to facilitate superior farming experience â€“ 15 forward and 3 reverse gears
Speed ranging between 1.69 kmph and 33 kmph
Best PTO HP in the sub 60 HP segment
540 RPM with the options of 540 economy and 540 reverse
Biggest, most reliable long life clutch
Effective oil immersed triple disc brakes
Advanced Precision Hydraulics
Owing to its Advanced Precision Hydraulics, new Arjun Novo is the best-in-class in lifting impossibly heavy weights.
Advanced high precision hydraulics
2 holes – bell crank â€“ to suit various soil conditions
Best-in-class lift capacity of 2,200 kg
Highest pump flow for quick lowering â€“ 40 lpm
Ease of attaching implements â€“ making it suitable for a wide range of applications, including land preparation / development, sowing, ploughing, tilling, harrowing, planting among others. It is compatible with rotary tiller, MB plough, TMCH, potato planter, digger, rake, baler and mulcher and shredder
Utmost Comfort & Convenience
The operator area of this ergonomically designed new tractor makes it one of the most comfortable tractors in the category. Additionally, with top notch convenience features installed, the new Arjun Novo ensures effortless farming and makes it easy for long hours of fatigue free operation on the field.
Full flat platform tractor
Comfortable seating with 4 way adjustable deluxe seat
Advanced ergonomic controls such as suspended pedals
Stylish Instrument Cluster with auto diagnostic indicators
Car-like combination switch
Increased style quotient with high powered wraparound head lamps
Twin position single button bonnet opening (55 degree and 80 degree opening) â€“ first time in the category
Option of air-conditioned cabin