Mahindra Auto sales decline of 12% in February 2014

Mahindra & Mahindra Ltd. (M&M Ltd.), reported auto sales of 42,166 units during February 2014. Passenger Vehicles segment (which includes UVs and Verito) sold 19,308 units in February 2014, as against 23,421 units during February 2013 equating to 15% sales decline.

Overall domestic sales including SUV’s stood at 39,338 units during February 2014, as against 44,399 units during February 2013 equating to 11% sales decline. 4-wheelers commercial segment sold 14,701 units equating to 4% sales decline, while the 3-wheelers segment sales were recorded at 4,724 units in February 2014, equating to 3% sales decline.Exports for the month stood at 2,828 units as against 3425 vehicles sold in February 2013 equating to 17% sales decline.

Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd. said, “The Auto Industry has received the much needed boost in terms of an excise duty reduction and this has resulted in higher enquiries over the last one week. The recently concluded Auto Expo has also been a success which will only help in generating demand. At Mahindra we are hopeful that these positive initiatives would be the beginning of a gradual upswing for the auto industry, as we move into the next financial year.”

Sales Summary February 2014

Segment February F14 February F13 YTD February

F14

YTD February

F13

MOM Feb

F14 Vs

Feb F13 growth%

YTD Feb

F14 Vs

YTD

Feb F13 growth%

Passenger Vehicles (UVs & Verito)

19308

23421

205722

253423

-18%

-19%

4-wheelers Commercial (Passenger & Load)*

14701

15167

159938

157021

- 3%

2%

3-wheelers

4724

4803

56309

60679

-2%

-7%

MTBL

605

1008

7058

10567

-40%

-33%

DOMESTIC TOTAL

39338

44399

429027

481690

-11%

-11%

M&M EXPORTS

2828

3425

26513

29779

-17%

-11%

SECTOR TOTAL

42166

47824

455540

511469

-12%

-11%

 *Includes Maxximo, Gio, Genio & Bolero Pick up

Mahindra