Mahindra Centuro ad video gets almost 2 lakh views in 2 days: Features and Launch images
Mahindra Centuro, the all new and refined addition to the buzzing 110 cc segment of the Indian auto industry, was launched earlier this month, with an introductory price (for first 10k customers) of Rs 44,000. Watch the new bike in action, as Mahindra reveals the first ad of Centuro.
The new Mahindra Centuro is engineered to cater to the needs of every biking enthusiast in the segment. Slated to give leaders, Hero MotoCorp, Bajaj, and Honda some serious competition, the newly launched Centuro is designed and developed from the ground-up at their R&D facility in Pune, keeping in mind unique demands and distinctive feedback received from thousands of customers in the segment.
Mahindra Centuro not only offers a refined and new¬†MCi-5 (Micro Chip Ignited 5 Curve) engine, it also comes with some features which are seen for the first time in the segment. These features include, engine immobilizer, unique key, car-like key, walk me home LED lamps, kms to empty display, 5 year warranty, 85.4 kmpl, remote flip key with key light, and anti theft alarm. Watch the new video ad of Centuro below, before scanning through the news release and images of the bike.
Mahindra¬†Two¬†Wheelers presents¬†the All New¬†Centuro
Incorporates Mahindra‚Äôs¬†Tough and Rugged¬†DNA
|Synopsis:√ė¬†All new¬†Centuro¬†now available at an introductory price of Rs. 45,000/- (ex showroom- New Delhi)
√ė¬†Represents Mahindra Two Wheelers‚Äô commitment to the Indian two wheeler market
√ė¬†Developed entirely in-house at Mahindra Two Wheelers‚Äô state of the art R&D centre in Pune
√ė¬†Centuro¬†boasts of unique¬†class defining features & technology based on consumer insight
Jaipur, July 1, 2013:¬†Mahindra Two Wheelers, a part of the USD 16.2 billion Mahindra Group, today¬†formally launched¬†its¬†all new Mahindra¬†Centuro¬†motorcycle¬†in the¬†premium end¬†of the¬†highly competitive¬†100-110¬†cc segment.¬†The new¬†Centuro¬†incorporates the Mahindra brand¬†DNA¬†of performance, features and reliability.
The introductory price of the¬†Centuro¬†will be Rs. 45,000/- (ex-showroom New Delhi).
As a special one-time offer, the first 10,000¬†Centuro¬†bookings will be at an amazing price of Rs. 44,000/- (ex showroom New Delhi.
Designed¬†entirely¬†in-house at the¬†world-class,¬†state-of-the-
‚ÄúThe new Mahindra¬†Centuro¬†is a class-defining product that aims to address the inherent needs of the Indian consumer in the two wheeler segment. It has been completely engineered around the consumer and his needs and is, in fact, a physical manifestation of what we perceive as ‚ÄėCustomer Inspired Technology‚Äô. The¬†Centuro¬†is testimony to our determination to emerge as a serious player in the high volume commuter segment and resonates with our presence in the highly competitive Moto GP motorcycle racing championship,‚ÄĚ said¬†Anand Mahindra, Chairman, Mahindra Group.
Speaking on the launch,¬†Anoop Mathur, President ‚Äď Two Wheeler Sector and Member of the Group Executive Board, Mahindra & Mahindra Ltd.¬†said, ‚ÄúThis¬†stylish and¬†rugged¬†machine boasts of several highly intelligent and innovative features, several of which have never been seen in this segment before. The¬†Centuro¬†is backed by strong customer centric R&D and world class manufacturing and is the result of extensive, pan India consumer research, resulting in a product that is unique, yet pertinent for our customers.‚ÄĚ
The¬†new motorcycle can take on the tough Indian roads with its ground¬†clearance of 173 mm¬†and¬†wheel-base of¬†1265¬†mm. In addition the¬†broad, comfortable seat and perfectly tuned 5-step rear suspension¬†provide greater stability during cornering¬†and comfort on long rides. A maintenance free battery and 5 year warranty ensure peace of mind for the owner.
Additional innovative features include¬†an Anti Theft Alarm with Engine Immobiliser and an encrypted Remote Flip Key, Find Me Lamps and Guide Lamps for greater visibility. The¬†Centuro¬†also offers¬†an advanced Digital Dashboard with a¬†Distance‚Äďto-Empty (DTE) indicator,Service¬†Reminder¬†and Economy Mode indicator.
Powered by the indigenously developed,¬†intelligent,¬†MCi-5 (Micro Chip Ignited – 5 curve) engine, the¬†Centuro¬†has been engineered to meet¬†exacting¬†consumer¬†demands in terms of performance, features and reliability. It¬†delivers¬†an astonishing 8.5 BHP @ 7500 RPM,¬†8.5 Nm of peak torque¬†@¬†5500 rpm and¬†an astounding mileage of 85.4 kmpl (ARAI).
|About MahindraThe Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.
A USD 16.2 billion multinational group based in Mumbai, India, Mahindra employs more than 155,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in¬†tractors,¬†utility vehicles,¬†information technology¬†and¬†vacation ownership. In addition, Mahindra enjoys a strong presence in the¬†agribusiness, aerospace, components, consulting services,¬†defence, energy,¬†financial services, industrial equipment, logistics,¬†real estate, retail, steel,¬†commercial vehicles¬†and¬†two wheeler¬†industries.
In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. In 2013, the Mahindra Group received the Financial Times ‚ÄėBoldness in Business‚Äô Award in the ‚ÄėEmerging Markets‚Äô category.
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