Mahindra Centuro Rockstar TVC launched (Video)
Mahindra 2 Wheelers has launched their new Centuro Rockstar variant in India at a price of INR 43,700. This new Centuro Rockstar will compete with Honda Dream Neo, TVS Star City+, Hero Passion Pro and Bajaj Discover 100M and is one of five new launches planned by the company for this year.
Mahindra first launched this new variant of the companyâs popular commuter bike Centuro in Haryana, Rajasthan and Gujarat. Now launched nation wide, Centuro Rockstar is priced lower as compared to other variants so as to lure buyers.
Mahindra Centuro Rockstar gets LED tailÂ lamps, telescopic front forks with hydraulic dampers and 5 step adjustable rear shocks. Tyres in front are 2.75-18R while at the rear tyres are 3.00-18R fitted on black alloy wheels.
Due to its lower price, the Rockstar is a stripped down version of Centuro and comes in with new body graphics while features such as stainless steel cover on exhaust, remote key fob and digital dash are excluded. Rockstar is available with self start as standard along with kick start.
Mahindra Centuro Rockstar is powered by the same engine as seen in O1 and N1 variants in the form of a 106 cc single cylinder, air cooled, MCI-5 engine offering 8.5 PS peak power at 7,500 rpm and 8.5 Nm torque at 5,500 rpm while mated to a 4 speed transmission. Centuro Rockstar claims fuel efficiency of 85 kmpl and is being offered with a 5 year warranty.
Mahindra launches stylish, new Centuro âRockstarâ, packed with unique features at extremely attractive price of Rs 43,700/-
Â· Stylish new Centuro Rockstar offers head-turning style, great performance, and unmatched ride quality
Â· With an extremely attractive price, Mahindra makes the exciting Centuro Rockstar accessible to consumers in the mass 100 /110 cc segment
Mumbai, August 25, 2014: Mahindra Two Wheelers Ltd. (MTWL), a part of the USD 16.5 billion Mahindra Group, today launched the stylish new Centuro Rockstar. It sports head-turning style, great performance and mileage, unique features and unmatched ride comfort. By introducing the Centuro Rockstar at an attractive price point, Mahindra has expanded its award winning and popular Centuro portfolio to target the mass 100 / 110 cc consumers.
The Centuro Rockstar features never seen before, bold âRockstarâ graphics in a stunning combination of bright red, black and gold. This coupled with the distinctive âGolden Ribsâ – now synonymous with Centuro motorcycles – means the Centuro Rockstar will always be the centre of attraction on Indian roads.
Speaking on the launch Viren Popli, Chief of Operations, Mahindra Two Wheeler Ltd. said âWith the launch of the Centuro Rockstar, we now have a full range of truly differentiated motorcycles, each of which delivers a tremendous value proposition as part of the award winning Centuro brand. Each Centuro now addresses a different consumer sub-segment in the large 100/ 110 cc category. The new Centuro Rockstar is the style and value leader and comes with premium looks that ensure the consumer always stays in the limelight wherever he goes. Backed by our very large sales and service network and a 5 year warranty we are confident that the Rockstar will prove to be a Rock Star in the market as well.â
Further enhancing the style quotient, the Centuro Rockstar is packed to the hilt with premium, car-like, first-in-category features like the stylish Flip Key, a feature pioneered by the Mahindra Centuro. The distinctive six Pilot LEDs are the crowning glory on Centuro Rockstarâs big headlamp. The first in segment LED Brake Light adds oodles of style to the bike and makes rides safer. The aircraft style, fully flush Fuel Cap atop the big, masculine fuel tank completes the plush look of the Centuro Rockstar. With so much style packed into the Centuro Rockstar, one could be excused for thinking itâs a premium bike!
Like other Centuroâs, the Centuro Rockstar is also powered by Mahindraâs indigenously developed intelligent MCi-5 (Micro Chip ignited-5 Curve) 110 cc engine delivering a power output of 8.5 BHP @ 7500 RPM. The MCi-5 technology and the patented lubrication system of the Centuro Rockstar not only ensure the longer life of the engine but also deliver an astounding ARAI mileage of 85.4 kmpl. The Centuro Rockstar comes with the reassurance of Mahindraâs 5 year warranty as a standard feature.
The Centuro Rockstar is designed with an Extra Long Seat for carrying loads and passengers with ease. The 5 Step Adjustable Rear Suspension means that even long, tough commutes are very comfortable and relaxing. The handle bar mounted Self Returning Choke ensures cold starts are a breeze. The Centuro Rockstar also offers electric start & alloy wheels as standard. The Centuro Rockstar comes in 2 striking colours Blazing Black and Heavy Metallic Red.
The new Centuro Rockstar has:
Striking, Head-turning Style
1 New bold `Rockstarâ graphics
2 Stylish Flip Key
3 Distinctive Golden Ribs
1 Distinctive Pilot LEDs
2 LED Brake light
3 Aircraft style, fully flush fuel tank cap
1 Extra Long seat
2 Handle mounted, self returning choke
3 Electric Start
4 Alloy Wheels
5 Maintenance Free VRLA Battery
1 Pass Switch
2 Longer Wheelbase