Mahindra e2o Ask Movement: Future starts today
The future won’t be better until we ask questions. This is the basis of the all new Mahindra e2o Ask Movement which went live yesterday. Watch the video here to get an idea of their new campaign and how is it related with the launch of their all new electric car, e2o.
The motto of this campaign, “Think, and you will ask. Ask, and you will Rise”. Mahindra e2o Ask Movement was unveiled yesterday in Mumbai as a part of their Future of Mobility movement, which visualizes 5 Cs where the automotive ecosystem is concerned. These 5 Cs stand for Clean, Convenient, Connected, Clever and Cost effective which are to be offered to Mahindra customers the world over. Both, these movements, Future of Mobility and ASK, have been deeply embedded in the Mahindra RISE campaign, which is promotes the new global identity of Mahindra Group.
The ASK Movement launch has been timed perfectly, considering the Mahindra Reva e20 EV launch, which is scheduled for March 18 2013. You can participate in this campaign and stand a chance to win a brand new e2o eletric car. All you need to do is log on to their website, and start asking questions. The one entry with most number of apt questions, will be awarded a brand new e2o. The contest ends on 17th March 2013.
Ask Movement seeks to be based on the power of the principals of Rise to encourage more sustainable vision for the future while encouraging individuals to seek answers to their questions to satiate their inborn creativity and curiosity to bring about change. Watch the video below for a better idea on the new campaign.
Speaking on the launch of the movement, Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd. said, “At Mahindra, challenging conventional thinking in everything we do is a way of life. We have always encouraged people to ask questions because we believe that our ability to innovate and develop superior products and services is related to the questions we are asked – by our customers and our own employees. With the Ask movement, we hope to encourage people to constantly think of the questions that really matter and actually voice them, thereby paving the way for the creation of a better world.”
Commenting on the rationale behind the movement, Chetan Maini, Founder and Chief of Strategy & Technology, Mahindra Reva Electric Vehicles Pvt. Ltd, said, “Each human being has this innate curiosity and desire to drive positive change. At Mahindra Reva, asking questions is an intrinsic part of what we do. We have relentlessly questioned ourselves on what we can do to redefine the Future of Mobility in the years to come. The Mahindra e2o electric vehicle is our first significant step in this direction.”