Mahindra First Choice opens three new outlets in Pune
Mahindra First Choice Wheels Service, India’s largest multibrand pre owned car company, has opened three new dealerships in Pune. These new dealerships now takes total dealerships to 9 in Pune and 54 in Maharashtra while the company plans to open 150 more outlets in the next two years. At present Mahindra has 351 outlets in 208 cities across India.
The pre owned car market is growing rapidly at a rate of 30% with multi brand outlets contributing over 15%. Holding time of new cars has come down due to which the second hand car market is gaining in importance. In the past one year. Mahindra First Choice sold a total of 56,000 cars and 55,000 units online.
A single Mahindra First Choice used car outlet entails an investment of INR 30 lakhs and takes about 12 months for break even time. The bay size of each station varies from 8 to 15 bays while as on date each service station receives around 100,000 repair orders which could increase to 300,000 in the next one year. Maruti First Choice is currently in third position in the pre owned car market with Maruti Suzuki and Tata Motors being in top two spots.
Source Business Standard
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