Mahindra First Choice Services inaugurates four workshops in NCR

New Delhi December 20th 2013: Mahindra First Choice Services (MFCS), India’s leading multi-brand car workshop company, launched four workshops in the National Capital Region (NCR) today. The workshops are located at Noida Sector 63, Noida Sector 5, Greater Noida and Faridabad. With the inauguration of these four workshops, MFCS now has a network of 25 Company Owned and Company Operated (COCO) workshops nationally.

National COCO network now at 25 outlets

These four facilities cover an area of 75,000 sq. ftwith a combined bays count ofclose to 70. This will increase MFCS’ capacity to service multi-brand cars by 4000+ cars every month. The workshops were inaugurated by Mr. Rajeev Dubey President (Group HR, Corporate Services & After-Market) & Member of the Group Executive Board, Mahindra & Mahindra Ltd.

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Speaking on this occasion,Mr. Rajeev Dubeysaid “We are delighted to expand our footprint in NCR with the inauguration of these four workshops. Our existing workshop in Ghaziabad has received an overwhelming response and these new facilities will help us fulfil the servicing needs of car owners in the region. With 25 Company Owned Company Operated (COCO) outlets across the country, we have now emerged as the brand of choice in the car servicing industry in India.”

“We are extremely pleased to launch two exciting new products today ‘Car Dent Estimator’ and ‘AMC First’. ‘Car Dent Estimator’ is an innovative first of its kind product in the countryfor getting instant repair estimate for car damage. It has been designed for use on the go and hence has a specially designed interface for smart phones and other devices. The other product weare launching today is ‘AMC First’, a car protection package with a unique triple advantage of annual maintenance services, roadside assistance services and warranty.

These products, coupled with existing products like HelpFirst (roadside assistance service) and SaveFirst (annual service maintenance plan), will offer car owners complete peace of mind by giving them a one-stop solution for all their car needs. MFCS also offers skilled technicians, quality spare parts, state-of-the art equipment, a free pick up and drop facility and a convenient online booking option, all geared to providea world-class car servicing experience for any brand of car,” added Mr. YVS Vijay Kumar, CEO Mahindra First Choice Services