Mahindra Great Escape 109th edition in Pushkar, Rajasthan
March 11, 2014, Pushkar: The 109th edition of the Mahindra Great Escape, one of India’s most loved off-roading adventures, concluded on March 8 in Pushkar, Rajasthan with around 70 Mahindra SUVs manoeuvering the challenging route.
The Annual ‘Invitation Only’ Great Escape received an overwhelming response from invited dignitaries, which included CEOs of domestic and international auto component companies and agencies. The Mahindra SUVs negotiated 40 km of steep inclines, shifting slopes and undulating sand dunes, leaving everyone asking for more.
This exclusive annual edition of the rally was by invitation only and saw eminent personalities from all walks of life enjoy the Mahindra spirit of adventure and off-roading. Participating vehicles included the Mahindra Thar, Bolero and Scorpio, each representing the tough and rugged DNA of Mahindra vehicles. The terrain was a challenge for the experienced and amateurs alike. Through steep inclines, shifting slopes and treacherous sands, the SUVs stood their ground and emerged unscathed in the sandy terrain. From going easy on the throttle to crawling in first gear and knowing when to let go on the slopes, every vehicle and its participants had their share of challenges.
Participants also got a chance to see some splendid display driving put up by the Mahindra Adventure Rally Team driver, Sunny Sidhu. The dazzling display had the audience enthralled and demonstrated just what Mahindra vehicles are capable of.
Speaking on the 109th edition of the Annual Mahindra Great Escape, Dr Pawan Goenka, Executive Director & President, Automotive & Farm Equipment Sectors, Mahindra & Mahindra Ltd. said, “We were delighted to host the 109th edition of the Annual Great Escape in the holy city of Pushkar. Rajasthan has been a very popular destination among off-roading enthusiasts not only for its terrain but also to show our customers the tough and enduring nature of Mahindra vehicles. Over the years, the Great Escape has developed a reputation as one of India’s most thrilling off-road events and this year’s edition was no different as it put both man and machine to test.”
This edition of the Annual Mahindra Great Escape received a befitting royal welcome in Pushkar, amidst the majestic splendours of Rajasthan. Known for its serene golden landscape, the sacred city of Pushkar is cradled in the heart of the Great Indian Desert. Flanked by the ruthless desert and magnificent sand dunes, Pushkar is one of the oldest existing cities of India and is deeply rooted in religion.
The Mahindra Great Escape route was chalked out by the Mahindra Adventure team with the ‘With You Hamesha’ service team who ensured that participants enjoyed the rally unhindered. Post the rally, it was time for the celebrations to begin. Guests were treated to musical entertainment by renowned band, A26 while experiencing the best of Rajasthani hospitality.