Mahindra has plans ready to launch new cars every year till 2019
Facing stiff competition from various segments, India’s leading utility vehicle manufacturer, has been silently working on updating their entire line-up. Not only that, they are also working on new cars, new engines and new platforms, which will enable Mahindra to launch new cars every year till 2019.
Growing competition in the segment after launch of cars like Renault Duster, Nissan Terrano, Ford EcoSport, Maruti Ertiga, has resulted in a stagnant growth for Mahindra vehicles over the last few years. Mahindra and Mahindra sales growth in June 2014 increased marginally by 1% with 38,471 units sold as compared to 38,092 units sold in June 2013. Domestic sales increased by 0.69% from 36,207 units sold during 2013 to 36,457 units sold in June 2014.
Speaking about new car launches to tackle this problem, Mahindra has confirmed that they are sorted as far as new car launches are concerned. They have products in pipeline till 2019, which will see them launch new cars every year. These will be completely new products, and not facelifts of existing cars.
As for this year, Mahindra seems to have only one launch – Scorpio facelift. But from next year, they will have their flurry of new car launches. In 2015, Mahindra is scheduled to launch two compact utility vehicles. Both will be under 4 meters in length, and will come with petrol and diesel engine options. Not much is known about the engines, but petrol is expected to be a 1.2l, while diesel will be a new 1.5l (not the one seen on Quanto).
These new compact UVs will be based on the S101, which has already been spied on test over the past few months. Once launched, it will compete with compact SUVs like Ford EcoSport. After this, they also have the SsangYong X100 based S102 planned for India. This will compete with Renault Duster and Nissan Terrano. Mahindra is also going to launch next generation variant of Bolero and Scorpio by 2017. A new 7 seater MPV is also in the pipeline, which will compete with Honda Mobilio and Maruti Ertiga.