Mahindra Two Wheelers 207% sales growth in Feb’14, Centuro prevails

Mahindra Two Wheelers Ltd. (MTWL)reports 207% sales volume growth during February 2014 as compared to Feb’13. Overall sales stood at 18553 units, while domestic volumes stood at 17848 units equating to 217% over the previous year. Mahindra Centuro continues to grow its volumes.

Mr. Viren Popli, Executive Vice President, Mahindra Two Wheelers said, “The excellent sales performance during February demonstrates the increasing popularity of Mahindra Centuro motorcycle despite the challenging macro-economic environment. We have also won several prestigious awards that reflect growing consumer confidence in our technological innovations, a clear validation of the Centuro’s success.”

He also added, “The newly introduced Centuro N1 with unique patented features such as remote flip key and anti theft, coupled with aspirational styling at an exciting value has helped boost demand.”

Mahindra Centuro has won 7 awards including the Bloomberg TV India Autocar India Viewers’ Choice Bike of the Year Award, Bike India Readers Choice Bike of the Year, AutoBild India, Golden Steering Award, Bike of the Year “Bike of the Year” at People’s Choice Car and Bike Awards, Bike Maker of the Year 2013 from DNA”, “Commuter Bike of the Year” from Zigwheels, and ‘Commuter Bike Of The Year’ from Top Gear Malayalam magazine.