Royal Enfield, and Mahindra two wheelers eye Colombia
With upto 3-4 launches scheduled in 2014, Mahindra Two Wheelers is looking at a scooter, 100-110 cc entry level bike, 300 cc Mojo, and variants of existing products to improve its market presence in India.
Mahindra aims to treble exports (2-3 times increase) in the next 6 months and intends to enter 4 new international markets by 2014 end.
Mahindra Two Wheelers Chief of Operations Viren Popli said the company has been focusing on putting infrastructure in place this last year to be in full gear to absorb launches in both domestic and international markets in anticipation of rapid growth. Centuro continues to report volume growth.
Mahindra has no plans of discontinuing its entry level Pantero, and Arrow based on Pantero platform continues to be exported. Domestic sales and network expansion is substantial. Sales volume rides on the back of 1,500 touch points today compared to about 600 last year. Mahindra Two Wheelers reported 83% domestic sales growth with 14,389 units sold in June 2014 over 7,849 units sold in June 2013.
Exports for June were 1,074 units. By year-end, Mahindra Two Wheelers will export to 15 countries, up from 11 now. Colombia and Nigeria and markets adjoining both countries are in order. Earlier this week, Royal Enfield announced Corbeta Group as its exclusive distributor for Royal Enfield products in Colombia.