Mahindra Two Wheelers & Hindustan Petroleum jointly develop Miles+ Genuine Engine Oil

Mumbai, February 17, 2014: Mahindra Two Wheelers Ltd. (MTWL), a part of the USD 16.7 billion Mahindra Group, signed an agreement for a Genuine Engine Oil tie-up with Hindustan Petroleum Corporation Limited (HPCL) for their 110cc bikes. The agreement was signed by Mr. Dharmendra Mishra – Vice President – Sales and Customer Care, Mahindra Two Wheelers and Mr. S Jeyakrishnan, Executive Director – DS, HPCL in Mumbai.

Will offer consumers extended oil drain interval of 10,000 kms, enhance fuel efficiency, lower oil consumption & maintenance costs while ensuring longer engine life

Miles+ genuine engine oil, with a viscomatrix of SAE 20W 40, has been jointly developed by MTWL and HPCL and is specially formulated to adhere to the stringent technical requirements of bikes manufactured by MTWL. The oil offers an extended drain interval of 10,000 kms, as compared to the normal drain interval of only 3,000 kms.

Mahindra Two Wheelers & Hindustan Petroleum jointly develop Miles+ Genuine Engine Oil

Miles+ will also offer various other benefits such as higher fuel efficiency, lower oil consumption and maintenance cost, as well as longer engine life. It will be distributed in convenient 100 ml and 900 ml packs and is available at all leading HPCL petrol pumps as well as auto spare part shops.

Commenting on the agreement, Mr. Dharmendra Mishra – Vice President – Sales and Customer Care, Mahindra Two Wheelers said, “We were looking for an oil which could suit our indigenously developed 110cc MCi-5 which is a Micro Chip ignited-5 curve engine and after working closely with HPCL we managed to develop Miles+ which met all our required specifications.”

Mahindra Two Wheelers & Hindustan Petroleum jointly develop Miles plus Genuine Engine Oil 2He added, “The MCi-5 technology commands the engine to adjust on different types of roads, resulting in better pick up and mileage and hence, requires specially engineered oil which is now available in 100ml and 900ml packs across India. The oil has shown outstanding performance on bench as well as in field test conditions at our R&D center and is recommended for a drain interval of 10,000 kms.”

According to Mr. S. Jeyakrishnan, Executive Director – Direct Sales, Hindustan Petroleum Corporation Ltd., “The rigorous process followed during the development of Miles+ has allowed us to meet the stringent requirements of MTWL’s new technology two wheelers. HPCL greatly values this business association with the prestigious Mahindra Group. We will closely partner MTWL in lubricants technology development, to keep pace with their engine development activities and this collaboration between both organizations will lead us to scale greater heights in the future.”

Mahindra Two Wheelers & Hindustan Petroleum jointly develop Miles plus Genuine Engine Oil 1Miles+ will be used in the Centuro and other 110cc bikes from MTWL for high performance output while ensuring engine durability. Designed entirely in-house at the company’s world-class, state-of-the-art R&D Centre in Pune, the Mahindra Centuro sports a host of internationally patented category innovations and features like Anti Theft Alarm with Engine Immobilizer, an encrypted Remote Flip Key, Find Me Lamps and Guide Lamps, all of which have been developed in-house.

The Centuro is powered by Mahindra’s indigenously developed intelligent MCi-5 (Micro Chip ignited-5 curve) engine that responds smartly to the need for power and fuel economy, delivering a power output of 8.5 BHP @ 7500 rpm, 8.5 Nm of peak torque @ 5500 rpm and an astounding mileage of 85.4 kmpl (ARAI). A maintenance free battery and 5 year warranty ensure peace of mind for the owner.

The bike also offers an advanced Digital Dashboard with a Distance–to-Empty (DTE) indicator, Service Reminder and Economy Mode indicator. With these class leading features, the Centuro is seeing an increase in demand particularly with the onset of the festive season and dealerships are reporting an increase in footfalls and bookings.

The Mahindra Centuro has been one of the most successful bikes in its segment and has won several accolades including the AutoBild India, Golden Steering Award, Bike of the Year, “Commuter Bike of the Year” from Zigwheels, “Bike of the Year” by Bike India, “Viewers Choice of the Year” by Bloomberg TV India Autocar India, People’s Choice Bike of the Year by Vicky.in, and the coveted Bike Maker of the Year 2013 award from DNA. Recently, the Centuro also clocked another milestone by selling 125,000 units