Mahindra and Mahindra’s new Xylo was launched early this year. This MUV (Multi Utility Vehicle) offers creative features and specifications which has immediately won the interest of users to the extent that it has received Master Brand award instituted by CMO Asia and World Brand Congress. These awards are in recognition of factors such as market dominance, longevity, goodwill, customer loyalty and acceptance of the brand in auto sectors.
Brands are also ranked on basis of their appeal to a wide range of customers in the premium segment as well as to mass segment while also the brand’s ability to meet customer’s demands. 8000 brands were nominated for these prestigious awards out of which only 20 brands were bestowed with the award in the Master Brand category.
Mahindra Xylo is smart in appearance, a good road performer and offers a high level of comfort and safety features. It competes with Chevrolet Tavera and the Toyota Innova.
December 5, 2012, Mumbai: Mahindra & Mahindra Ltd. (M&M Ltd.), India’s leading SUV manufacturer, announced that the Xylo, one of India’s most popular MPVs (multipurpose vehicles), has been awarded the prestigious ‘Master Brand’ award for 2012 – 13 by CMO Asia and the World Brand Congress.
The ‘Master Brand’ award recognizes key parameters such as market dominance, longevity, goodwill, customer loyalty and most importantly, the overall market acceptance for the brand. Brands are ranked according to their appeal to a very wide set of consumers – from premium to mass, according to the brand’s ability to keep in tune or ahead of ever-changing consumer needs. Out of a total of 8000 competing brands, 20 brands were conferred with the ‘Master Brand’ status in the 3rd edition of the Master Brand Awards.
According to Vivek Nayer, Chief Marketing Officer, Automotive Division, Mahindra & Mahindra Ltd., “This achievement gives us tremendous satisfaction as this is a recognition based on brand reputation, customer loyalty and market acceptance. It recognizes our continued focus on delivering a strong customer value proposition that is unique and customer centric. We believe that with the Xylo we have created a strong brand that appeals to our customers for its technology features, luxurious space and comfort. It is an honour for the Xylo to be selected as a Master Brand amongst a host of other brands that are successful in their own right”.
Mr. Nayer further added, “The Xylo has been an unmitigated success since its launch in 2009. Going forward, we will continue to engage with our customers and also live up to the brand’s philosophy of enabling people to have the ‘Time of their Life’”.