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Mahindra & Mahindra will make an announcement within 2-3 weeks regarding the launch of their pick-up trucks in the United States. This US move is important for the company to be recognised as a global force in premier SUV and pick-up trucks category. Their US entry has already been delayed due to emission certifications.
Their application to the U.S. Environment Protection Agency would be made as soon as tests are completed and application processing takes about a month. Mahindra's primary competition in the US will be Ford Motor's 2010 Ford Ranger and Toyota's Tacoma models.
M&M boasts of a 65% market share in utility vehicles in the Indian auto market. Their successful models Scorpio, Bolero and the Xylo compete with Tata Motors, Toyota, and General Motors in the home front. The company aims to sell the Xylo in Europe by the within next year. They are also looking at doubling sales figures in India and aim at quadruple growth in terms of exports.
