Manchester United edition Chevrolet Beat India launch in June
Back in 2012 General Motors signed a 7 year t-shirt sponsorship deal with Manchester United. The deal takes effect in the new EPL 2014-15 season. While we’re yet to see what the new kit looks like, the team would most certainly be concentrated on more serious matters. For one club performance. Having ended last season on a vincible note, Louis van Gaal has been announced as manager.
This week also saw Ryan Giggs hang up his boots after 23 years with United. A time that made posible 963 appearances, 168 goals and 34 trophies. Giggs said, “Ryan Giggs: “I would like to take this opportunity to announce my retirement from professional football and embark upon a new and exciting chapter in my life, as assistant manager of Manchester United.”
In India, Chevrolet is the only GM brand that does business here at present. Last year, Delhi saw team fans gather and celebrate the game against Swansea. It was Sir Alex Ferguson’s last game as manager on home ground, and the Theatre of Dreams celebrated the moment. Paul Scholes also announced his retirement then. Former Manchester United player, David May joined the #IAMUNITED Fan Party celebration last year and a special chevrolet Enjoy in Manchester United colours was shown.
Earlier this year at Delhi Auto Expo 2014, Manchester United Editions Chevrolet Beat and Chevrolet SAIL U-VA were on display. It si now confirmed Beat Manchester United limited edition will launch in India in June 2014.
General Motors India General Motors India sold 5,302 vehicles in April 2014 as against 8,196 units sold in April 2013. These include 1,828 units of Beat, 1,267 units of Tavera and 939 units of Chevrolet Enjoy.
“Customer sentiment continues to remain negative even with price reduction on account of excise duty cut and other market promotion schemes. Going by the market scenario, we expect the challenging times to continue as the general economic conditions continue to remain depressed,” said P. Balendran, Vice President, General Motors India.
“The buoyancy in the market is completely missing and we don’t see any market upturn before the new government assumes office,” Mr Balendran added.