Mariano Rivera Legends campaign for New York Acura Dealers, #BeLegendary #TellMoYourStory
New York Yankees pitcher Mariano Rivera anchors a new advertising campaign for New York Acura Dealers. Titled ‘Legends’, the multi-platform campaign is part of a partnership between the Mariano Rivera Foundation (supports children in need in the U.S. and abroad) and the New York Acura Dealers.
The English TVC’s use Steve Schirripa voiceover,and will be aired in the New York market from 1st October onward.
Tier10 also produced a web-only series of behind-the-scenes videos from the shoot that’s available on the New York Acura Dealers’ Facebook page.
Legends campaign includes a social media strategy and contest using the hashtag #BeLegendary across platforms. Facebook fans can enter the contest by writing a brief story about a legendary figure in their life, and use the hashtag #TellMoYourStory. The grand prize is a meeting with the legend himself. The New York Acura Dealers began their partnership with Rivera and his foundation in April 2012.