Maruti Alto, Hyundai Eon car discounts continue in spite of growth

Just as we enter second half of 2014, carmakers have revised their discount schemes. Compared to months of May and June, most manufacturers have lowered the discount rates, while only few retain similar offer. Topping the list is Chevrolet, followed by Ford, Maruti Suzuki and Hyundai amongst others.

Hyundai-Eon-KappaThese auto majors have been providing better deals on cars that sell relatively low. Offers on some cars have been available for months together, probably because it didn’t help push expected sales. While other brands offer limited period price cuts in order to clear stockpile of silently discontinued models to make room for new launches.

Case of Volkswagen Polo was an instance. New facelift model launches on 15th July, old model was sold at discount of up to Rs. 75,000 for a week till end of June. Scheme may be continuing if some are remaining. Another occasion is with Fiat Punto. 2014 EVO model launch is imminent and dealerships are clearing out discontinued model at discount of up to Rs. 50,000. It is quite common.

Maruti Alto crowned best selling small car globally in 2013But some carmakers offer hefty price reductions over longer period just to get the cars rolling out of showrooms. Topping the list is Chevrolet Beat, tagged with highest discount of up to Rs. 78,000, followed by Enjoy MPV with around Rs. 70,000 off. Next in line is Ford Figo, with saving scheme of up to Rs. 61,000.

Even ever popular cars from stables of Maruti Suzuki and Hyundai come with great deals. Alto 800 gets about Rs. 60,000 off, Alto K10 up to Rs. 45,000, Hyundai Eon close to Rs. 34,000 and i10 around Rs. 29,000. Most in list are small cars that usually sell well without requiring a plunger. But customer interest has shifted little up higher, making B segment hatchbacks and compact sedans most popular now. Maruti DZire recently took top spot in India’s best selling cars list and Maruti Swift pushed Alto to third place. With market interest in new compact sedans like Hyundai Xcent, Tata Zest and new crossovers like Toyota Etios Cross, Fiat Avventura, will small car sales continue to dip?

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