Maruti Celerio bookings surpass 57,800, production boosted

MSIL has noted increased demand for the Celerio AMT variant. Launched in February this year, the company has received over 57,800 bookings to date out of which 43% or 25,000 units are for the AMT variant.

Maruti Celerio bookingsNothing can put a damper in the works as much as an extended waiting period for a new car. This was what buyers of the Maruti Celerio had to contend with, on the purchase of the AMT variant. But no more as the company has decided to boost production of the AMT variant, and thus bring down waiting period. The company has now increased production from 4,500 units to 6,500 units monthly, thereby bringing down waiting period to around four months while deliveries of the manual variant is immediate.

The company has been hampered by delivery constraints of AMT which is sourced from Italy’s auto component manufacturer Magneti Marelli and hence this production is to be shifted to the company plant in Manesar in due course. Celerio with AMT is priced between INR 4.14 – 4.43 lakhs while Celerio with manual transmission has a price tag ranging from INR 3.36 – 4.78 lakhs. It was in May 2014 that the company also introduced the CNG variant priced at INR 4.48 lakhs.

With the Celerio AMT variant, MSIL has been successful in addressing three very major issues that buyers in India hold in high esteem. These include high cost of acquisition, low fuel economy and maintenance constraints due to which it has met with success. Maruti Suzuki has managed to beat tradition in the country where Automatic Transmission variants only accounted for 1% of the market but the Celerio AMT has proved its success and has accounted for about 43% of sales, while it compete with Hyundai Grand i10 and Honda Brio.