Maruti Ciaz pre-launch promotions begin – Who let the Cat drive

Maruti Suzuki India seems to have adopted a unique way to start the online promotions of their new Ciaz sedan before launch next month. A new image has surfaced online, showing a cat driving the Maruti Ciaz. Not only this, a video has also been created, lyrics of which say Ciaz.

Maruti Ciaz cat pre-launch promotionMaruti Suzuki India Limited gears up for launch of their new Ciaz which comes in as a replacement to the SX4. Launching just ahead of the festive season in the country, first teaser images of the new Ciaz have emerged drawing attention to its marketing initiative called – Cool Cat is in Town.

The story is such that India Times and NDTV first published a sponsored post (native advertising) which spoke about this cat in town who was spotted driving a car and how a fictitious Mrs. Raghunath fainted after seeing the cool cat. Though the story does not talk about new Maruti Ciaz, the teaser image with the post (above) gives away Maruti’s new marketing strategy. There is also a new twitter account with the handle #coolcatsintown where you can find more such teasers.

Maruti Suzuki Ciaz will be launched in the second half of September. Production has already begun at the company plant in Manesar, Haryana, as revealed latest spy shots. Pre launch bookings commence later this month, while prices are slated to be in INR 7.5 lakh to 10.50 lakh category.

Ciaz sedan was showcased at 2014 Auto Expo where it was seen with aggressive body language, well defined headlamps and extended front grille. The new Ciaz also sports stretched fog lamps and chrome finished tail lamps.

Maruti will be introducing both petrol and diesel engined variants of Ciaz at the same time. The petrol engine will be a 1.4 liter K Series engine also seen on the Ertiga, besides a 1.3 liter MultiJet VGT diesel engine. The petrol engine will be capable of 93.7 bhp power and 130 Nm torque while the diesel engine generates 88.8 bhp power and 200 Nm torque. There are also plans of an Automated Manual Transmission of this vehicle coming out in the future.

Ciaz will be launched in six variants to include 3 petrol – VXi, VXi+, ZXi and 3 diesel – VDi, VDi+ and ZDi in India. Ciaz will be seen in seven exterior colors of Pearl Metallic Arctic White, Midnight black, Silky Silver, Glistening Grey, Clear Beige, Chocolate Brown and Fire Brick Red while it will compete with Honda City, Hyundai Verna, VW Vento, Skoda Rapid, Fiat Linea and Nissan Sunny.