Maruti Alto relinquishes hold to Swift DZire, loses lead position after 20 year reign
Maruti Suzuki Alto, the small car with high selling points such as low price and high fuel efficiency, has been at the helm ever since it was launched. Ever since it claimed the top position as India’s best selling car, the Alto has not lost, except once in April 2012, when Swift hatchback outsold it. Within a month it was back at the top.
Even though there was a minor recall announced in May this year, Maruti Suzuki experienced a surge in sales where the Swift DZire was concerned. Sales of Suzuki DZire beat Alto by 854 units, relegating Alto to third spot after both DZire and Swift hatchback. This shows a change in consumer preferences, showing more partiality to larger and more expensive cars. During the month of May, the company sold 18,953 units of DZire, 17,936 units of Swift and 17,311 units of Alto.
Maruti Suzuki DZire is priced at INR 5-7 lakhs while the Alto is around INR 3 lakhs. DZire was launched in 2008 and receives better features as compared to the Alto while it also has an option of an automatic variant not seen on board the Alto.
Launched in 2008, DZire monthly sales averaged at 10,000 units per month. The introduction of new DZire saw sales exceed 15,000 units per month and reaching well over 17,000 units in recent months. Now, Maruti is getting ready to launch a facelift variant of DZire in India this year. Expected to be launched in the coming weeks, the spy shots of DZire facelift can be seen here.
We are sure this was a one-off thing like the one happened in 2012. But, considering that there is a shift in buyer sentiment, more and more first time buyers are opting for compact sedans instead of hatchbacks. This will eventually result in Alto losing its top spot forever in the near future.
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