Maruti shows Ciaz to dealers: Aims for 45% market share
Auto majors, Maruti Suzuki, have shown the new Ciaz to their dealers who have also been requested to push harder this fiscal and target around 15% growth. Maruti Suzuki aims to increase market share in the Indian auto industry to 45%. the company made this announcement at the dealer’s annual meet held in Italy earlier in May.
Maruti Suzuki is optimistic of enhanced growth in the current fiscal, after two years of slow growth and competition from new cars like Hyundai Grand i10, Datsun Go, Honda Amaze, Hyundai Xcent, Ford EcoSport, etc.
Maruti has lined up new cars for launch this fiscal which will include the Ciaz, a light commercial vehicle and S Cross crossover. The company will also be giving Swift, DZire, Alto K10 and Ertiga models a makeover so as to endear the models to new buyers.
Ciaz to be launched later this year, ahead of the festive season, will be a replacement to the SX4. Maruti SX4 is priced at INR 7.14-9.53 lakhs and has completed its 7 year run. It is being retired following its dismal performance in recent times which saw Honda City and Hyundai Verna emerge as leaders.
Maruti Suzuki is also launching a light commercial vehicle based on Suzuki Carry. Codenamed Y9T as on date the upcoming LCV will compete with Tata Ace and Ashok Leyland Dost. Launch of the new LCV is predicted for early 2015.
The third product from the stables of Maruti Suzuki is the S Cross compact SUV which was earlier seen at the 2014 Auto Expo. Maruti Suzuki will be offering the S Cross with both petrol and diesel engines. Once launched, it will compete with the likes of Ford EcoSport, Renault Duster and Nissan Terrano.