Maruti Suzuki India successful FY 2013-14, 3 year high in market share
Auto sector may be undergoing sever constraints, auto sales may be at an all time low and the economy may be facing severe constraints, but the country’s largest automaker Maruti Suzuki India Limited (MSIL) has emerged victorious.
Society of Indian Automobile Manufacturers (SIAM) have announced that MSIL share in the passenger car market has seen a significant increase from 43.85% to 49.24% while from the start of this fiscal, MSIL has risen by 637,000 units as compared to the same period in the previous year. The company’s market share which stood at 42% in November increased to 46% in December with MSIL paying special attention to small and semi urban markets and experiencing increased demand therefrom.
MSIL continues to strive ahead despite competition from various quarters in almost all car segments. Where small car segment is concerned, it is the Maruti Alto that has seen increasing numbers to about 20,000 units per month as on date. The company continues to face competition from Hyundai and Honda and is gearing up to meet this competition head on with new cars to be launched in 2014. There”ll be the Swift and Swift DZire and Ciaz first shown at 2014 Auto Expo, and now being spotted often during road tests. Celerio launched in February has already garnered 30,000+ bookings in less then 2 months.
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