Maruti Suzuki Kizashi described unlucky, headache
Maruti Suzuki Kizashi sedan has not only failed to make a mark in Indian market, but the story is same in the global market. After year’s of failure, Suzuki Australia’s brand director has described Kizashi sedan as a ‘Very Unlucky Car’. Priced higher than cars in its category, and launched just ahead of global financial crisis in 2009, the car failed to be a success right from the start.
Suzuki’s Kizashi also failed to attract much attention due to its high price tag (AU$ 29,990 in Australia/€26,990 in Germany/ INR 16.5 lakh in India). The mid sized sedan carried a higher price tag than other models in its segment and was offered in only one engine option in the form of a 2.4 liter petrol engine capable of 176 hp power.
Suzuki was also planning to enter into an agreement with Volkswagen for development of cars for emerging markets which has failed. This has also led to lack of funds for development of larger models such as the Kizashi.
In an interview with Drive, Masaaki Kato, Suzuki Australia brand director, said, “Kizashi was a very unlucky car. We had so many arguments about the question: how to handle Kizashi. At that time, frankly speaking, we should not have introduced the car into the market in 2009. But you see, we made a big investment to develop this car… after heavy and hard discussion, we decided to introduce this Kizashi.”