This car exchange carnival will be available along with special discount offers which will be presented to customers across 112 centers in India. To be extended to Tier II and Tier III cities later, the exchange program will be held in Ranchi, Patna, Indore, Bhubaneswar, Raipur, Hubli, Sagar Mandi, Vardha and Jamnagar. Besides seeing possibilities of increased sales for the company, Maruti Suzuki is offering various benefits to customers such as spot booking benefits, attractive EMI schemes, exchange bonus, etc and will be offered on the entire range of Maruti vehicles.
All dealer outlets participating in the Maha Exchange Mela will be decorated with backdrops and banners announcing the attractive facilities being offered while the company will also be undertaking direct calling, direct mailers and other forms of digital facilities to contact prospective customers. The company hopes to target over 5 lakh customers through this month long service and exchange campaign.
Maruti Suzuki Announces June As ‘Exchange Month’
To organise All India Exchange carnival with special discounts and offers
- To reach over 5 lakh existing Maruti Suzuki customers through its network of new car and TrueValue outlets. Special customer connect events in 112 cities on 15-16 June
- MSI to reinforce leadership in the exchange format of its TrueValue network.
New Delhi, June 12, 2013: Maruti Suzuki India Limited (MSI), the leading car maker in the country, has announced June 2013 as the “Exchange Month”. MSI’s countrywide network of True Value showrooms and dealers will reach out to over 5 lakh customers. A mega carnival planned across 112 cities on June 15th and 16th as a part of the initiative. The carnival will go beyond the metro cities cover tier 1 and tier 2 locations like Ranchi, Patna, Indore, Bhubneshwar, Raipur, Karnal, Hubli, Sagar, Mandi, Vapi, Vardha, Jamnagar etc. to name a few.
On deal will be a slew of spot booking benefits and offers including attractive EMI schemes with bank partners. While the month long exchange campaign will be celebrated at all dealerships across India, the special mega carnival will take place on 15th and 16th June at a centralised locations in these 112 cities. At this mega carnival all dealers, showrooms and True Value centres around the region will congregate to offer the widest variety of TrueValue offers.
Mr. Mayank Pareek Chief Operating Officer (M&S), Maruti Suzuki said, “The month long Mega Carnival is an initiative for driving exchange and facilitating the new car sales. It will be led by our True Value chain which will act as catalyst to spur growth in of this segment. Maruti Suzuki is the market leader in this format of business. This initiative will provide a boost to an overall sluggish market and also create a positive sentiment for the entire automobile industry.”
The month long event will offer a combination of exchange bonus and loyalty bonus for the full range of Maruti Suzuki cars. These initiatives are aimed to retain customers within the MarutiSuzuki’s fold.
There is an extensive plan of reaching out prospective customers through ATL mediums. Besides, MSI plans BTL initiatives to reach out its extensive database of customers through SMS, eMailers, Direct Mailers, Direct Calling and Digital Campaign. The dealer outlets will be decorated with Exchange Carinval branding during the month with banners and backdrops.
Maruti True Value is India’s largest organised and certified used car dealer network with around 454 outlets spread across 260 cities. Maruti True Value system and process ensures that transaction in pre-owned cars are fair and transparent. Every vehicle bought under Maruti True Value is inspected and certified by Maruti Engineers. True Value category cars are refurbished in state of art workshops using Maruti Genuine Parts and by skilled technicians. These cars are then sold through Maruti True Value outlets with warranty and three free services.