S-Cross was the first car that was launched by Maruti Suzuki under the Nexa network, back in 2015
Maruti Suzuki’s NEXA dealerships network celebrates completion of 5 years in India. Spread over 370+ showrooms in 200+ cities, this premium dealer network retails models such as the Ignis, Baleno, Ciaz, S-Cross (petrol variant soon to launch). Maruti’s other models are sold through Arena dealerships.
Maruti had launched Nexa back in 2015. Till date, NEXA sales have crossed the 1.1 million (11 lakh) mark. When Maruti had launched Nexa, their aim was to target new age / young car buyers. Stats reveal that they have achieved that. It is noted that more than 50 percent of NEXA customers are in the sub 35 year age group and are among some of the widely travelled and technologically savvy set of buyers in the country.
The first NEXA showroom was set up in Delhi in 2015 and right from the outset found favour among first time buyers in the country. Maruti Nexa appeals to buyers with the high sense of hospitality, innovative technology as the dealerships are designed to go beyond just selling cars to offering buyers a new mode of retail sales.
NEXA Lifestyle
Maruti NEXA dealerships are designed on global standards offering customers exclusive experiences in terms of three pillars of NEXA Music, NEXA Lifestyle and NEXA Journeys. NEXA Music offers new English music which is both original and inspiring. NEXA Music also celebrates home grown artists and inspired by A R Rehman and other musicians, NEXA Music has released 20 original English songs and music videos which have amassed over 50 million views on YouTube.
NEXA Lifestyle creates a unique experience that is both Avant Garde and Aspirational while NEXA Journeys presents an exclusive journey. In keeping with ever changing times, NEXA has also launched Augmented Reality – AR. This offers customers the ability to explore production via a digitized format. NEXA also offers best in class technologies for its customers, among which are Smart Hybrid, Suzuki Connect, Smartplay Infotainment System, NEXA Safety Shield.
NEXA Discounts July 2020
To stir up sales over the month of July 2020, Maruti Suzuki Nexa outlets are offering hefty discounts across range. Maruti Suzuki Ignis buyers will get a cash discount of Rs.20,000 on Alpha, Delta, and Sigma variants. This cash discount goes down to Rs.10,000 on the Zeta trim while exchange bonus is at Rs.10,000-15,000 depending on variant. Corporate discount is at an added Rs.5,000.
Baleno comes in at a discount of Rs.10,000 on the Delta, Alpha and Zeta variants while buyers of the Sigma get Rs 15,000 discount. In addition, there is an exchange bonus of Rs.15,000 and corporate discount of Rs.5,000. Similarly the Ciaz, also sold via NEXA dealerships gets a Rs.10,000 cash discount on Delta, Sigma, Zeta variants while the Alpha gets Rs 20,000 off. Though there is no exchange bonus offered on this model, corporate discount stands at Rs.5,000. Buyers of the XL6 can receive an exchange bonus of Rs.20,000 through the month of July 2020.
