Maruti Suzuki offers for institutional customers
Maruti Suzuki, with 30 years of selling cars and bringing about a sea change in personal transportation in the country is set to enter a new phase eyeing sales of 3 million units annually. As a part of the Maruti 2.0 plan, the company is making efforts to see India as a significant player in global markets. Eyeing enhance sales in the next few years, the company is currently wooing Government employees with novel schemes and easy payment options.
There are as on date 3.1 million central government and 8.2 million state government employees who do not have to face any uncertainties with regard to receipt of pink slips or receipt of annual increments, as is seen experienced by their corporate sector counterparts.
Various initiatives to woo government employees to company showrooms have been set in motion. These include tie ups with banks such as AXIS, ICICI and HDFC to waive off processing fees, besides special offers on the Alto and WagonR hatchbacks being presented by the company. The company is organizing free service camps at Government office complexes to cater to service needs of those who already possess a Maruti vehicle while dealers have been told to reach out to new buyers in this segment. Via
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