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Maruti Suzuki offers for institutional customers

maruti celerio
Maruti Celerio was first launched in India at the 2014 Delhi Auto Expo in February 2014.

Maruti Suzuki, with 30 years of selling cars and bringing about a sea change in personal transportation in the country is set to enter a new phase eyeing sales of 3 million units annually. As a part of the Maruti 2.0 plan, the company is making efforts to see India as a significant player in global markets. Eyeing enhance sales in the next few years, the company is currently wooing Government employees with novel schemes and easy payment options.

maruti celerioMaruti Suzuki is currently enhancing R&D facilities to ensure increase in fuel efficiency of models, developing eco friendly vehicles and offering more options of diesel, CNG and LPG on current models. The special campaign to target government employees is in a bid to boost sales. This scheme follows the success seen as the company targeted doctors last month and plans to target those in the educational field in September to mark Teacher’s Day.

There are as on date 3.1 million central government and 8.2 million state government employees who do not have to face any uncertainties with regard to receipt of pink slips or receipt of annual increments, as is seen experienced by their corporate sector counterparts.

Various initiatives to woo government employees to company showrooms have been set in motion. These include tie ups with banks such as AXIS, ICICI and HDFC to waive off processing fees, besides special offers on the Alto and WagonR hatchbacks being presented by the company. The company is organizing free service camps at Government office complexes to cater to service needs of those who already possess a Maruti vehicle while dealers have been told to reach out to new buyers in this segment. Via

About the author

Pearl Daniels

Pearl Daniels

Former freelance writer, Pearl Daniels is in the auto industry since 2011, having established herself as a widely read staff writer since 2013. Her keen eye for industry news, daily need to break down latest events, and quest to not miss a single launch detail, gives you the most refreshing morning news on weekdays.

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