After Mercedes-Benz India, Masaba Gupta puts her weight behind Tata Nano Awesomeness
Fashion designer Masaba Gupta unveils her Tata Nano version on 9th October, 2013, at the Wills India Fashion Week Tata Nano Lounge at Pragati Maidan, New Delhi. She features in the Tata Nano TVC that kick-started the Awesomeness campaign.
This isn’t Masaba’s first link with an automaker. At the 2012 Delhi auto expo, Farhan Akhtar, Irfan Pathan, Chetan Bhagat and Masaba Gupta shared the podium with Mercedes-Benz cars in taking the ‘Best or Nothing’ philosophy forward.
Masaba Gupta, said, “I am very excited to be a part of the ‘Nano Awesomeness Live’ campaign, which is an extension of the TVC campaign and celebrates the spirit of youth in all its glory. I have been working on the creation of the very innovative, fun and stylish looking Nano for a while, and look forward to its unveiling at the Nano Lounge of the Wills India Fashion Week.”
Ankush Arora, Senior Vice President, Passenger Vehicles (Commercial), Tata Motors, said, “Masaba Gupta and the Nano share a unique attitude of doing things differently and this association further commemorates the undying spirit of young achievers. Our new ad campaign celebrates this awesome spirit of young achievers, living life on their own terms. We have extended the campaign to ‘Nano Awesomeness Live’ which will give the youth an opportunity to learn from young achievers. At the Wills India Fashion Week, you will see Masaba unveil the Nano in her own signature style. We have just embarked on this awesome journey and many more such series will unfold as we move ahead.”