Mazda ‘Real Challengers’ campaign: Sir Ranulph Fiennes and others

Mazda ‘Real Challengers’ campaign meets 10 exceptional people who have all challenged convention. The films celebrate extraordinary human endeavour with interviews going live on a new Mazda Facebook App from today. Mazda’s Facebook community can vote for the chance to win an all-new Mazda3 for a year.

Mazda UK

James Crouch, Mazda UK Senior Marketing Manager (Communications) said, “Reinforcing the company’s unique design and engineering philosophy, ‘Challenge Convention to Make Things Better’, a new ‘Real Challengers’ Facebook campaign focuses on extraordinary people whom, like Mazda, hope to inspire change by living life a little differently.

Running from today (25th February) to 10th March, the campaign features a series of filmed interviews with 10 Real Challengers who have defied convention through demonstrations of outstanding courage, determination or innovation across the very broadest spectrum of human endeavour.”

The uploaded films as of now are on Mazda UK’s YouTube channel are:

Sir Ranulph Fiennes – The world’s greatest explorer
Johnson Beharry VC – The only living recipient of the Victoria Cross
Beardyman – Beatboxer and inventor of the Beardytron 5000
Sam Coniff – Founder of Livity and Youth Mentor social change programmes
Thomasina Miers – Founder of Wahaca Mexican street-food chain

Remaining 5 films will go live between 25th February and 7th March, and will feature:

Jane Couch – The first professional female boxer
David Braben – Co-inventor of the Raspberry Pi
Dwayne Fields – Former gang-member turned explorer
Jon Earp – Founder of Mission Motorsport
Gilo Cardoza – Inventor and aviation pioneer