Meet William the tabby star in Mercedes Benz’ CLA TVC

The swoopy, feline form of the Mercedes-Benz CLA is set be the subject of a new, purr-fectly judged TV ad, launching this weekend. The aerodynamic CLA is a car with cat-titude and the ad will be shown for the first time a whisker before 7.30 pm, during ITV’s Britain’s Got Talent this Saturday.

Mercedes-Benz CLA cat (1)The CLA has the one of the most aerodynamic shapes of any production car – meaning it uses less fuel and creates less noise as it purrs along the road. By way of demonstrating its remarkable aerodynamic credentials, the new advert introduces a sleepy kitty to the CLA’s swoopy coupé form, with predictable results.

The star, a placid tabby cat called William, didn’t use up any of his nine lives, nor his cat-like reflexes during the course of the making of the advert – being specially trained for the occasion and docile in nature, having appeared on screen for nearly 10 years. Employing camera trickery and old fashioned props, William was able to slide on a piece of gently moved fabric across the windscreen under the careful supervision of his trainer.

Mercedes-Benz CLA cat (2)