Meoxal Taklamakan Gold new range of pigments for automotive coatings in India
Meoxal® Taklamakan Gold is and outstanding luminous metallic effect pigment added to the range of pigments from Merck. It mesmerizes due to its outstanding color composition and dazzling brilliance and consists of saturated gold shades for high performance applications.
The pigments are given a special CWT treatment which stands for Carbitol and Weather treated making it highly suited for various applications but more so for automotive and plastic coatings and high end exterior applications.
Meoxal® Taklamakan Gold, the second pigment in the new product family following that of Meoxal® Wahiba Orange comes in saturated gold shades. Named after the Chinese Taklamakan Desert, the world’s second-largest desert, the shades are in the colours of the drifting sand with a rich tone of gold and glitter similar to that seen as the sand catches the suns reflection. The pigment shows outstanding properties in waterborne coating systems, is versatile with other absorptions and pigments and has a good shelf life.
Merck launches Meoxal® Taklamakan Gold a new generation of effect pigments in India
Saturated gold shades for high-performance applications
Meoxal® Taklamakan Gold is the second pigment in the new product family after Meoxal® Wahiba Orange
Mumbai, September 19, 2013 – Meoxal® Taklamakan Gold follows Meoxal® Wahiba Orange as the second effect pigment in the new Meoxal® range to be launched in India. Developed for automotive coatings, Meoxal® Taklamakan Gold combines unique effects with superb performance; thereby also fulfilling the requirements of plastic coatings and other demanding applications.
Named after the Chinese Taklamakan Desert, the world’s second-largest desert, this pigment with its rich, brilliant gold tone and glittery finish, reflects the myriad colour plays of shifting sand dunes of this unique region.
As a pioneer in the effect pigments, Merck has always been at the forefront of advanced technology and the latest in global trends. Taking its commitment forward, Merck created Meoxal® giving customers an opportunity to witness and experience the latest innovations in the world of design.
Like all pigments in the new product series, Meoxal® Taklamakan Gold has a specially treated surface. Thanks to this special CWT (“Carbitol and Weather Treatment”) surface treatment; it is highly suitable for innumerable high performance applications. Using the new pigment in waterborne coating systems is particularly straightforward because no additional passivation is needed.
Its properties at a glance
Outstanding performance in waterborne coating systems
Versatile combination possibilities with other absorption and effect pigments
Optimized particle size distribution for coating applications
Good shelf life
Speaking about the new launch, Siddhartha Sengupta, Regional Sales Director Asia (Decoratives) said, “With the tremendous response received for the Meoxal® Wahiba Orange, we continue to support our customers in the development of new and innovative coatings. With the launch Meoxal® Taklamakan in India, we are setting yet another milestone in pigment technology and are confident that it will be well received by the auto and plastic coatings industry.”