Mercedes-Benz A-Class last week kicked up quite a storm on Twitter with their pre-launch campaign #AClasspulsate that even went on to trend briefly. The active approach MB has taken in spreading the word certainly does reflect that the A Class is one that’s meant to connect with a new clientele, one that is young. This initiative sure does have a club class feel to it. In a bid to create much excitement of this highly acclaimed luxury hatchback, launch of which is scheduled for 30th May, MB’s online contest gives fans an opportunity to win the car of their dreams for a limited time.
The party isn’t just limited to Twitter. Of course those desirous of winning the A Class have been given the opportunity to Tweet a self picture from a party, and simply add the hashtag #AClassPulsate and you could win an A-Class for a year or the chance to win a trip to Ibiza. MTV too joined in to keep the party spirit high This Saturday Pulse Night headed to at IBar, and Hard Rock Cafe in Bangalore, and Kue Bar & Hard Rock Cafe in Pune.
Prior to launch, the company has also kept the momentum up on Facebook. The Mercedes-Benz India official Facebook fan page recently reached 1 million fans. MB India has strengthened their other digital channels too, which includes their YouTube, Instagram and Pinterest avenues. As they recognize the power of social media, the active online buzz is part of the Mercedes Benz 2013 Year of Offensive strategies, making it a perfect launch pad for the sporty, luxury hatchback that is now popular as the Pulse of the New Generation.
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India said, “The A-Class reflects the changing global trends of adapting to “Compact” luxury as witnessed in consumer goods categories like phones and electronics. We are confident that the consumers in India also are evolved and have similar outlook like their global peers and they would surely like the ‘New Mercedes-Benz design language’ as personified by the A-Class. The response to our digital campaign for the A-Class is extremely encouraging and only reinforces our belief.”