Mercedes-Benz AMG Driving Academy partnership for burnout bags

AMG Driving Academy has introduced its new partnership with Destroy vs Beauty. At the AMG Driving Academy, participants are personally involved in the production of new collection items by doing a “burn out” with an AMG on special material.

One can purchase products at selected AMG Driving Academy events, and these special and very unique bags will also be available in the AMG Showroom in Affalterbach soon. The self explanatory video helps learn more about this new partnership, and it’s quite a bit of fun to check out all the products. All articles are handcrafted and each piece is unique.

The Burnout Bag Collection, special edition made for Mercedes-Benz AMG customers worldwide is what you would call burnout bags. Supercars and smoking burnouts don’t just make for great sight, sound and smell, here, they’re also used to destroy each carefully prepared piece of fabric. The burned-out fabric is combined with the finest luxury leather to be reborn as a custom BurnOut Bag hand made in Frankfurt am Main, Germany. Creative destruction ensures no scope of replicating these unique products. Each of the company’s unique bags are handcrafted, and made of the highest quality materials.

The company also offers a Not Bulletproof” Collection wherein each shirt or material is shot, and destroyed with a 44 Magnum. For each shirt and bag sold, Destroy vs Beauty donates 5€ to Albert-Schweitzer-Kinderdorf of Hessen, Germany.

Havingcome into existence in 2011, years of research and development has helped the company discover the perfect balance of Destruction and Beauty in its 2 product lines. Destroyed with its love to create individual Beauty, the approach lets teh company turn away from run of the mill assembly line-produced clothes or bags. Back in December, Destroy vs Beauty made available burnout made by Mika Hakkinen, Customer Shanghai Edition, a collection of 3 bags.

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