Mercedes Benz announced as winner of AUTO BILD design award 2012

The reader’s choice bestowed on the Mercedes brand of vehicles, two Auto Bild awards for the year 2012. This is the fourth time that Mercedes Benz has won the AUTO BILD Design Award. Considering the fact the readers had over 136 vehicles from five different categories to vote for, it can be said that design and dynamics of these two models stood out from among the rest.

The A-Class has been designed keeping in mind a sporty feel and a quality exterior which has blown the minds of readers and users world over. The overall dynamic style has been envisioned both inside this vehicles as also the exterior. A first class feel, wellness factor and striking design enabled these cars to stand up and win the award from among 136 contenders.

Read the press release below for more information.

News Release

Mercedes-Benz wins the AUTO BILD Design Award for the fourth time in 2012. Germany’s most attractive car is: the Mercedes-Benz A-Class

Stuttgart – The readers of the leading car magazine AUTO BILD are delighted at the progressive design of the new Mercedes-Benz A-Class. In a poll in which around 100,000 readers took part, the new star among the compact cars was voted Germany’s most attractive car. The new A-Class also won the vote in its segment. The Mercedes-Benz M-Class claimed the title of the most attractive vehicle in the SUV/Vans/All-wheel drive category. The readers’ jury thus bestowed the AUTO BILD Design Award 2012 on two outstanding and innovatively designed characters on four wheels which boldly set distinctive design trends and clearly stand apart from the competition.

The winners of the AUTO BILD Design Award are traditionally determined solely by the readers’ personal tastes. In this year’s competition they were able to vote for 136 current models in five categories.

The AUTO BILD readers crowned a Mercedes-Benz model overall winner once again this year, voting a vehicle sporting the Mercedes-Benz star Germany’s most attractive car for the fourth time in succession. After awarding the coveted title of “Germany’s most attractive car” to the E-Class, the SLS AMG Coupé and the SLK in the preceding years, in 2012 they were won over by the design of the new A-Class. Mercedes-Benz also claimed another first place in this top-ranking automotive beauty contest with the M-Class, which the AUTO BILD readers voted the most attractive contender in the SUV/Vans/All-wheel drive category. Mercedes-Benz may thus justifiably claim to make the most attractive automobiles.

With the new A-Class and its radical, dynamic design idiom, Mercedes-Benz has opened up a totally new chapter in the compact class this year, visualising the beating pulse of a new generation of vehicles in fascinating guise. “The A?Class is a clear statement on the new dynamism of the Mercedes-Benz brand,” says Dr Dieter Zetsche, CEO of Daimler AG and Head of Mercedes Cars.

The exterior of the new A-Class displays a particularly distinctive, sporty character which is complemented to perfection by an innovative interior exuding a particularly high-quality feel. “Realising the new dynamic style of Mercedes-Benz in the compact class was a thrilling challenge,” relates Gorden Wagener, Head of Design at Mercedes-Benz. “No other car in this segment is as progressive as the A-Class. The sculptural aspect of the A-Class design is typically Mercedes. The feature lines on the sides in particular lend the A-Class structure and a welcome edginess. The new dynamic style is also immediately apparent inside the vehicle.”

In the category of SUVs, vans and all-wheel drive vehicles it was the Mercedes-Benz M-Class that won the readers’ favour and shone through as the most attractive contender. The award demonstrated the readers’ appreciation of the trend-setter’s characteristically striking design, which lends the car a high profile while also offering a variable interior with a high wellness factor and a first-class feel.