Mercedes-Benz has introduced a worldwide campaign using the slogan, “The best knows no alternative for its new C-Class. Reaching out to 100+ markets will be supported by print advertisements, a TV spot and an interactive web highlight special.
“The new C-Class is the highest-quality premium model in the medium-class segment. It uncompromisingly underlines the brand’s claim “The Best” to leadership. With this worldwide campaign and its slogan, we are self-confidently asserting that for many people worldwide there is no alternative to this car,” says Dr Jens Thiemer, Vice President Marketing Communications Mercedes-Benz Passenger Cars.
The campaign presents C-Class as an expression of modern luxury. From January 2014, 4 advertisement motifs will appear in periodicals, magazines and supra-regional daily newspapers. Through the TVC while people and places chnage, C-Class continues to be a constant. An off-screen narrator tells the viewer that the spot location could be anywhere, for example Shanghai, Paris or Hollywood and through the driver, varied roads, locales and co-passengers new C-Class varinats, AMG Line, EXCLUSIVE Line and AVANTGARDE Line are shoiwcased.
Music is FAUL & Wad Ad vs. Pnau’s hit single ‘Changes’ from FOUR Music / Sony Music. Mercedes-Benz C-Class has been a cause of celebration globally. In India, to commemorate it’s 50,000th car roll out, Mercedes-Benz is unveiling C-Class Grand Edition at the Mercedes-Benz Centre of Excellence, Pune at their Chakan facility on Tuesday, 28th January, 2014.
Faul & Wad Ad vs. Pnau – Changes (official video)