Mercedes-Benz Celebrates 50,000 Cars in India; Launches the C-Class GRAND EDITION
Mumbai: Riding high on the success of the all new S-Class, Mercedes-Benz India commemorated the roll-out of the 50,000th car from its manufacturing plant in Chakan, Pune. Eberhard Kern, Managing Director & CEO, Mercedes-Benz India rolled-out the new C-Class GRAND EDITION from its assembly line, as the 50,000th Mercedes-Benz to be made in India. Mercedes-Benz is the only luxury car manufacturer in India to achieve this milestone.
· 50,000th car rolled out of the Chakan plant. The only luxury car maker to achieve this feat
· India is key emerging market with world class production facility and process- enables reduced time frame for producing more cars than ever before: 20,000 cars produced in mere 36 months
· ‘Year of Excellence’ focus on business operations: products, brand experience, retail expansion & after-sales services
· C-Class remains Mercedes-Benz India’s key volume product
· New C-Class GRAND EDITION is laden with features as Navigation integrated in the infotainment system with over 7.9 million key points of interest, Intelligent Light System with Bi-Xenon headlamps, Pre-SAFE, AMG body styling etc.
· The C-Class GRAND EDITION is priced at : Rs. 39.16 lakhs for the Diesel and Rs. 36.81 lakhs for the Petrol variant respectively (all prices are ex-Showroom Mumbai)
Mercedes-Benz’s 20 years India journey reiterates the commitment for Indian marketplace and the periodic investments of 850 crores in India are in line with scheduled ramp-up plans. The production facility currently produces five models, the C-Class, the E-Class, the S-Class, ML-Class and GL-Class.
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India said: “Touching the 50,000 cars landmark marks the beginning of a next growth chapter for Mercedes-Benz in India. With our customer centric focus specifically in line of products, network, aftersales and unique brand experiences have played a significant role in our success. The outstanding acceptance of all our products is a testimony to the success of that approach. I would like to thank our customers and congratulate the passionate team at Mercedes-Benz India on this achievement. We are committed to the India story and the market potential and will continue to increase our investments in our facility and infrastructure. The current capacity will be doubled by end of Q1 2014 and we will soon commence local assembly of newer models, making the company ‘future ready’.
Mr. Kern further added “The C-Class GRAND EDITION embodies Mercedes-Benz’s uncompromising style, design and performance. The C-Class remains one of Mercedes-Benz’ best-sellers in the competitive entry level luxury sedan segment with more than 19,000 units sold till date. To celebrate the 50,000th Mercedes-Benz roll out from our benchmarking plant, we are delighted to present the ‘The new C-Class GRAND EDITION’ in both petrol and diesel versions for our discerning patrons.”
New C-Class GRAND EDITION:
The ‘GRAND EDITION’ with its stylish and dynamic exteriors continues to set newer benchmarks in design, quality and luxury for the segment. An AMG body styling with front and rear apron and side sill panels and17-inch 5-twin-spoke light alloy wheels with black AMG hub caps makes the C-Class GRAND EDITION distinctive in its appearance. The “GRAND EDITION” badge on the wings with chromed tailpipe trims and Intelligent Light System with Bi-Xenon headlamps, cornering light function, adaptive high beam assist, LED daytime running lamps & headlamp cleaning system further adds to the exterior appointments. An exclusive finned radiator with integrated Mercedes-Benz Star and tinted-panoramic glass sunroof with one-touch function clearly underlines the special status and individual character of the C-Class GRAND EDITION.
The dynamic and sporty exterior of the C-Class GRAND EDITION meets an equally sporty and individualistic interior. Use of attractive materials, attention to stylish details and a wealth of high-quality equipment and appointments exudes luxury. The interiors of the C-Class GRAND EDITON features sun visors with illuminated mirrors, interior mirror auto dimming and door sill panels in the front & rear with the front panels sporting the Mercedes-Benz lettering.
Telematics and in-car infotainment systems:
Mercedes-Benz has also enhanced the telematics and multimedia centre of the C-Class GRAND EDITION with features such as an 11.4cm multifunctional colour display in the instrument cluster. Navigation with latest maps now features as standard in C-Class GRAND EDITION. There is complete integration of the in-car infotainment system and display with details featuring in instrument cluster display. Navigation allows integrating the destination directly, using the map and navigating to the selected point, whereas the brand logos act as indicators of points of interest such as at fuel filling stations and restaurants. There is also provision of fast zoom function with scale indicators and a different view for maps. Over 7.9 million key points of interest are featured including fuel filling stations, Mercedes-Benz dealership outlets, museums, restaurants and hospitals.
The C-Class has always been the pioneer in its segment in terms of its innovative safety systems which include numerous driving assistance systems like ATTENTION ASSIST, Brake Assist System (BAS), Acceleration Skid Control (ASR), Electronic Stability Program (ESP), crash responsive pedals, tyre pressure loss warning etc. These along with six airbags provide a comprehensive level of support and protection for the driver and passengers. AGILITY CONTROL package with the selective damping system provides a customized style of vehicle handling, showcasing the vehicle’s technological prowess. Functions such as PRE SAFE and NECK PRO, ADAPTIVE BRAKE with ABS, brake drying function, hill start assist, cruise control and rain sensors in the car offer outstanding levels of safety for the passengers of the C-Class GRAND EDITION.
The C-Class GRAND EDITION is powered by a 4 cylinder diesel engine with 7G-TRONIC PLUS automatic transmission, which enables reduced fuel consumption while delivering high output and torque for unmatched driving pleasure. Its 4 cylinder 2143 cc engine has a rated output of 125/170 @ 3000-4200 rpm and a rated torque of 400 Nm @ 1400-2800 rpm for the diesel C 220 CDI and rated output of 137/186 @ 5600 rpm and a rated torque of 285 @ 2400-4000 rpm for the petrol C 200. The C-Class GRAND EDITION also uses fuel saving technology like ECO START STOP. Its efficient and high-performance engineering provides the basis for a high standard of driving enjoyment.
Mercedes-Benz is committed to making 2014 the ‘Year of Excellence’ and as one of the most admired automotive brands in India, will continue to set benchmarks for modern luxury in the luxury automobile segment in India.
· The C-Class GRAND EDITION is attractively priced at: Rs. 39.16 lakhs for the Diesel and Rs. 36.81 lakhs for the Petrol variant respectively (all prices are ex-Showroom Mumbai)
Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 128 years of cutting edge innovation in luxury automobile industry globally. With a world class production facility spread over 100 acres in Chakan, comprising an independent assembly facility for passenger cars and a technologically advanced Paint Shop, the facility is among the fastest green-field operations ever to be created and is rated among the top most global CKD plants of Mercedes-Benz. Mercedes-Benz India product portfolio comprises the locally produced S-Class, E-Class, C-Class, GL-Class and the M-Class. Completely Built Imported cars include the A-Class, CLS-Class, SLK-Class, SL-Class, E-Class Coupe, E-Class Cabriolet, the luxury tourer B-Class etc. The product portfolio also comprises offering the iconic off-roader G 63 AMG as well as a wide range of other AMG performance cars like the C63 AMG, E63 AMG, SLK 55 AMG etc. Mercedes-Benz India’s strong focus on its four pillars of Products, Network, Cost of Ownership and Brand experiences has led the company’s growth story with a total of 61 outlets located in 34 Indian cities, making it the brand with the largest touch points in the luxury segment.
The year 2014 is Mercedes-Benz India’s Year of Excellence across the brand, product and services spectrum. Mercedes-Benz India closed a successful Year of Offensive for the year 2013 with 32% growth and remained the fastest growing luxury car brand of the country with 45% growth in H2 2013, the highest for any brand in the luxury car industry. The product offensive of 2014 kick-started with the launch of the flagship sedan of Mercedes-Benz, the new S-Class. The initial allocation of 125 units of the new S-Class was sold out within 16 days of launch date announcement, reiterating the customer anticipation and overwhelming reception of the luxury sedan.
For more details, please visit www.mercedes-benz.co.in
Mercedes-Benz India Production Facility Fact File
Spread across 100 acres
Current Production capacity of 10000 units
20000 Cars Production – April 2008
30000 Cars Production –December 2011
50000 Cars Production – January 2014
The only production facility to manufacture ML-Class and GL-Class outside US