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Mercedes Benz India 2013 car launches, Star lease, Drive, and motorsports

Mercedes Benz India 2013 car launches, Star lease, Drive, and motorsports. A Class which is set to launch by mid 2013 which will be quickly followed by the new B Class diesel variant and GL SUV, and the CLA after that.

Mercedes-Benz-Young-Star-Driving-Program-introduced-in-IndiaIn a bid to attract future customers and perk up sales, Mercedes Benz is offering customers innovative and novel buying experiences. Be it a drive to the Arctic Circle or a world tour in the new Mercedes Benz G Class SUV, the auto makers have it all planned to increase sales and attract more buyers into showrooms.

The German automakers are also offering attractive finance schemes and lower maintenance payment options to reach the same goals. The company is also concentrating on building its product line up for the current year which will include the new A Class which is set to launch by mid 2013 which will be quickly followed by the new B Class diesel variant and GL SUV, and the CLA after that.

Besides bringing out interesting offers, the company is also concentrating on optimizing cost of ownership. Mercedes Benz does not come out with discount schemes and is hence introducing other innovative forms such as Star Lease. This is a means by which customers can now resort to fixed monthly amounts as against one time lump sum payments. Special service packages are other attractions which have been introduced in the form of maintenance contracts keeping running costs in strict check while vehicles come in with a three year warranty extendable for a further period of 12 months under Star Care program.

Racing enthusiasts above the age of 25 will be provided with an in-depth understanding of their SUVs. The Star off road SUV experience will come at a cost of Rs 20,000 which will be conducted at Mercedes Benz plant in India wherein a special off road test track has been created to test participants off roading skills. There is also a world tour option wherein participants can go on a 46 day road trip from Poland and across various countries enroute before heading to India.

About the author

Nabanita Singha Roy

Nabanita Singha Roy

Love for a red car has with experience transformed to a detailed outlook for around the clock news from Nabanita Singha Roy. Starting out as auto blogger in 2009, her inextricable editorial approach guarantees diverse storylines for a widely enthusiastic automotive readership.

Email - nabanita@rushlane.com

 
 

Your opinion matters

  • Diss-Cuss

    It is all showbaazi for flashy Indians who are sucking on the blood of middle class and poor. Shame… In India, rich is getting richer and poor is dying of hunger. Such is the beauty of democracy and power hungry politicians giving subsidy, credit and discounts to Industrialists and Rs. 35/day to a poor family to eat.

  • Nabanita Singha Roy

    The star drive’s are expensive. It’s Rs 20,000 for a few hours. That’s just the start