Mercedes-Benz India 54% sales increase for January 2014

Globally, Mercedes-Benz has started 2014 with strong sales in January with 109,477 vehicles sold worldwide equating to 15.4% growth. China has been a major driver in this direction with an increase of 45% over January 2013.

“After the record year in 2013 we are starting into another year of growth with strong products. Especially the E- and S-Class, which are very well received by our customers, will ensure that we continue on our growth course”, said Ola Källenius, Member of the Divisional Board Mercedes-Benz Cars responsible for Marketing & Sales. “The new generation of the C-Class will have its market launch in spring. And the GLA will win new customers for the brand as the first compact SUV from Mercedes-Benz.”

mercedes benz india posts record sales growth in jan 2014

In Europe, Mercedes Benz sales growth stood at 5.9% with 40,830 cars sold with Great Britain reporting 15.1% growth, and Russia 42.5% growth. Compact cars have contributed significantly for strong growth in Europe. In Germany, MB delivered 13,595 vehicles equating to 8.4% growth.

In the NAFTA region, US sales stood at 22,604 vehicles equating to .5% growth, and for Canada, this number stood at 30.1%. In the Asia/Pacific region, Mercedes-Benz continues as best-selling premium brand among imported cars in Japan with sales increase of 73.4%. In China (incl. Hong Kong) Mercedes-Benz car sales increased by 44.9%, in India by 54.0%, and in South Korea by 89.5%.

Mercedes-Benz India Q1 2013 sales growth stood at 5.3% when the company sold 2,009 units during January-March 2013 as compared to 1,908 units in Q1 2012.

Mercedes-Benz compact cars are major sales drivers and in January the company sold 27,198 models of the A, B and CLA-Class (+32.1%). The GLA compact SUV will be made available in spring 2014.

Mercedes-Benz E-Class contribution stood at 20,000 units in January, an increase by 32.0%. The long-wheelbase E-Class version produced in China for China has done immensely well.

New S-Class sedan sales stood at 7,431 units in January equating to 69.2% sales growth. In January 9,506 dream cars were delivered to customers. Smart sales for January 2014 stand at 6,511 vehicles as compared to 7,285 units in Jan ’13.