While falling behind in competition due to lack of lower end luxury vehicles, German automakers, Mercedes Benz are gearing up for renewed recognition in the not too distant future. The German company is keen to capture the number one position in the Indian auto sector by the year 2016 and is doing all it can to realize that aim.
Enhanced investments and new products in the lower luxury segment is their plan for the future. Mercedes Benz has already launched a small car, B Class petrol variant and will soon be coming out with a diesel version of the same. An even smaller car, new A Class is planned for 2013 (first half) while an E Class will soon follow. 13 new products which are to be launched globally will also be introduced into the Indian auto sector in a bid to capture the No.1 position which the company hopes to achieve by 2016.
India is a country where smaller cars are more in demand and this is what the company needs to introduce if they want to target rivals like BMW and Audi where local sales are concerned, which is something that Mercedes Benz failed to notice in the past. Mercedes Benz India plans to increase investment to Rs.850 crores by 2014. The company has also invested Rs.480 crores through its dealer partners in India and have announced the starting of a new state of the art paint shop that is capable of water based painting.