Mercedes-Benz India digital creative & media mandate lies with Creativeland Asia
After a multi-agency pitch, Mercedes-Benz India yesterday announced the appointment of Creativeland Asia, a leading independent communications community as its Agency on Retainer for the brand’s complete digital creative and media mandate.
Creativeland will work closely with Mercedes-Benz team to develop a fresh digital strategy. Brand strategy will be crafted by the digital team based in Mumbai.
On this partnership, Sajan RaJ Kurup, Founder & Creative Chairman, Creativeland Asia, says, “We are immensely excited to partner with Mercedes Benz. To work with a brand that exudes ‘Excellence’ is prestigious and closer to our DNA”
Mr. Eberhard Kern, CEO and Managing Director, Mercedes-Benz India says, “We look forward to Creativeland partnering us in our various digital initiatives. We are confident that they shall be able to deliver seamless and integrated digital solutions for our brand.”