Mercedes Benz India launches Merconomics
Merced Benz India, the wholly owned subsidiary of Mercedes Benz Cars, has launched Merconomics in India. A new initiative which will help their car buyers with customized leasing solutions.
Mercedes Benz is well aware of the fact that there are many Indians who aspire for larger and more luxurious cars but shy away from company showrooms due to the fact that simple and affordable financial solutions are still not being offered by many manufacturers.
Banks charge high rates of interest and hence are not an amicable solution to the problem. The launch of Merconomics, is aimed at reducing this problem. Hence the company expects to see more customers into company affiliated showrooms in the future. This service is specially targeting the new set of younger and more luxury conscious buyers.