Mercedes-Benz India local assembly of newer cars in 2014
Through 2014 Mercedes-Benz India will announce a series of initiatives like the ‘AMG Performance Tour’ to enhance customer brand experience. The automaker’s Auto Expo 2014 presence will be exciting, and will demonstrate Excellence. iSales lets buyers look at the many configurations available in a car. Customers can also check a range of financial options.
‘My Mercedes’ platform launched in October 2013 will be further enhanced this year. ‘National Remote Diagnostic Centre’ will be deployed across dealerships in order to offer customers solutions to technical issues in quick time. Mercedes-Benz India will focus on Customer Relationship Management excellence and a dedicated telephone number for customers to connect with. They will focus on areas of faster response time and speedy resolution of customer queries, or grievances.
Mercedes-Benz India’s production facility, a highly advanced facility within the Daimler family embodies the company’s Excellence in manufacturing. It’s also the largest luxury car manufacturing facility in India with a full-fledged advanced Paint Shop capable of 20,000 units annually. Investment in the facility will continue, with local assembly of newer models to begin soon making the company ‘future ready’.
As a responsible corporate citizen, Mercedes-Benz India will enhance its CSR roadmap, and continue ongoing corporate initiatives to bring to India unique CSR initiatives in the ‘future mobility solutions’ context.