Mercedes-Benz India mb. Connect! with Ola Kallenius
On 5th February, 2014, Mercedes-Benz India slotted another interesting mb.connect episode. This time at the onset of Auto Expo 2014 with visiting Ola K√§llenius, Member of the Divisional Board Mercedes-Benz Cars responsible for Marketing & Sales who took the time to answer questions fielded by an online audience. The video session available on Youtube sees Eberhard Kern, Managing Director & CEO, Mercedes-Benz India take audience questions to Ola K√§llenius.
Ola K√§llenius’s attendance was also the first senior leadership visit for Auto Expo 2014. When asked to pick his favourite Merc, he promptly chose the new S-Class, which according to him personifies the ‘Best or Nothing’ ideology perfectly. If he had to go back in time, his pick is the Mercedes-Benz 300SL gullwing from the 1950′s.
In regards to the S-Class coupe to be unveiled at Geneva Motor Show this March, Ola K√§llenius, Member of the Board of Management, Sales and Marketing Mercedes-Benz Cars yesterday said, “As exclusive as it gets ‚Äď the ultimate in aesthetic sportiness”. “The breathtaking design of the Concept S-Class Coup√© marked by sporty-classic proportions and sensual purity is transferred to the series-production S-Class Coup√© virtually unaltered. The large coup√© has always been the supreme pinnacle of our model range and that’s why it’s now called the “S-Class” again.”