On 5th February, 2014, Mercedes-Benz India slotted another interesting mb.connect episode. This time at the onset of Auto Expo 2014 with visiting Ola Källenius, Member of the Divisional Board Mercedes-Benz Cars responsible for Marketing & Sales who took the time to answer questions fielded by an online audience. The video session available on Youtube sees Eberhard Kern, Managing Director & CEO, Mercedes-Benz India take audience questions to Ola Källenius.
Ola Källenius’s attendance was also the first senior leadership visit for Auto Expo 2014. When asked to pick his favourite Merc, he promptly chose the new S-Class, which according to him personifies the ‘Best or Nothing’ ideology perfectly. If he had to go back in time, his pick is the Mercedes-Benz 300SL gullwing from the 1950’s.
In regards to the S-Class coupe to be unveiled at Geneva Motor Show this March, Ola Källenius, Member of the Board of Management, Sales and Marketing Mercedes-Benz Cars yesterday said, “As exclusive as it gets – the ultimate in aesthetic sportiness”. “The breathtaking design of the Concept S-Class Coupé marked by sporty-classic proportions and sensual purity is transferred to the series-production S-Class Coupé virtually unaltered. The large coupé has always been the supreme pinnacle of our model range and that’s why it’s now called the “S-Class” again.”