Mercedes Benz India new Coimbatore dealership: Price hike details next week

Mercedes Benz India have opened a new dealership in Coimbatore. This takes their total count to 57 outlets in 32 cities, making them the largest network’ed luxury car manufacturer in India. At the opening, Mercedes Benz also revealed that they are still not certain about announcing a price hike, and will give a clear picture by next week.

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After Audi and BMW India announced price hike earlier, MB India is the only one remaining to announce a price hike. Speaking about the same, Eberhard Kern, MD and CEO, MB India said that they have been contemplating price increase across their range for some time and final decisions will be taken next week. There have been several factors which have put pressure on the company to increase prices, which include rising input costs and volatile exchange rates. Though no actual quantum of increase has been announced, the company will be taking a call on the hike and quantum of price increase in the days ahead. BMW said it would increase prices by upto 5%, Audi India had said that prices will go up by 4%.

Mercedes Benz India has recorded a 22% YoY growth in sales in the period January to July 2013 and has introduced six new products into the market. In the month of July alone, the company registered a 50% YoY sales and it was the recently launched A Class that received 400 bookings in just 10 days of launch.

Speaking at the launch of their new facility in Coimbatore, Mr Kern says, “We are excited to inaugurate our state-of-the-art 3S facility in Coimbatore which is an emerging market and look forward to provide our valued customers a fascinating experience of owning the Three Pointed Star. Coimbatore has seen a positive growth in demand for luxury cars and our customers will be delighted with a Mercedes-Benz dealership in their own city. With the inauguration of this dealership, we aim to reach out to more customers in the growing Tier II cities and give them an unparalleled luxury experience. We at Mercedes-Benz India believe that our dealer partners personify the brand and its ethos. Sundaram Motors have been our long standing partners and understands the demands of the market and we are confident that they will ensure a fascinating experience for each of our customers.” For more information, scroll through the news release below.

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