Mercedes Benz India registers 3.9% decline in sales for 2012
Mercedes Benz India posted a negative annual growth rate, -3.9%, for the first time since 2009. They have now been replaced by Audi as the 2nd largest luxury car maker.
From Jan-Dec 2012, Mercedes Benz India posted sales of 7,138 luxury cars, which compared to their 2011 sales figures of 7,430 units, is a decline by 3.9%. Their rivals, BMW managed to post steady sales, while Audi seems like the torchbearer by registered a staggering growth rate of 63%. BMW sold 9,375 cars while Audi sold 9,003 cars in India.
Interestingly, Mercedes Benz had registered a 6.69% decline in sales for the period from April to November 2012 with sales of 4255 units. In order to turn the tide and regain its position as a top brand in India, Mercedes Benz will be introducing three new models namely the A class, New E class and GL Class in 2013. In order to remain competitive, the company also stated that it would be bringing in 13 new cars in the period till 2015-16. An exciting product line, new generation cars and a dense dealer network will ensure that Mercedes Benz stays well within grasp of the top position in India.
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