Mercedes-Benz India revise car prices: Interim budget 2014-15

For January 2014, Mercedes-Benz India car sales increased by 54% in India. The positive sentiment has continued through February with Merc putting up quite a show at Auto Expo. The largest luxury car display at 12th Auto Expo showcased 13 cars on display.

CLA 45 AMG ( 4-cylinder turbo engine) and European production model GLA were unveiled in India. The latter was a pleasant surprise considering a Concept GLA was to be unveiled at the Auto Expo. MB India also launched its M-Guard SUV for Special Protection to VIP exclusive customers for a price of Rs 2.49 crores ex-showroom Delhi.

Mercedes_Benz_Boris_BeckerLaying out plans for the year earlier, Mercedes-Benz India is now moving head on with ‘2014 Year of Excellence’ wherein 10 new product launches mainly focusing on the top end of the Luxury segment are scheduled. Of these, Mercedes-Benz New S-Class, Mercedes-Benz India C-Class GRAND EDITION and M-Guard SUV are now launched.

Commenting on the interim budget announcement Mr. Eberhard Kern, Managing Director and CEO, Mercedes Benz India said, “We welcome the Indian government’s interim budget announcement to reduce duty on cars and SUVs and expect this to significantly boost the automobile industry. Mercedes-Benz shall pass on the best possible price benefit to our customers in spite of volatile foreign exchange movements.”

Immediate price reductions have been announced. The ex- showroom price of C-Class (C 220 Ava grand edition)in Delhi would come down from Rs 39.90 to Rs 39.35 lakh. Ex- showroom price of E-Class (E 250 CDI)in Delhi would come down from Rs 47.66 to Rs 46.90 lakh, and ex- showroom price of GL-Class in Delhi would come down from Rs 74 to Rs 72 lakh.

Interim Budget 2014 entails reduction in excise duty on auto components (under Chapter 84 and Chapter 85) from 12% to 10% and on Vehicles – CVs, Small Cars and Two-Wheelers from 12% to 8%, on SUVs from 30% to 24%, and on large and mid-sized cars from 27% to 24% ,and from 24% to 20%, respectively.