2013 wreaked havoc for Indian automakers, having chomped away at sales volumes. Luxury car manufacturers have been a tad bit luckier. Both, Mercedes-Benz India and Audi have ended the year as had been aimed. For January – December 2013, Audi India has sold 10002 cars as compared to 9003 units through 2012, thus equating to 11% sales growth. For the year Mercedes-Benz India sold 9003 units as compared to 6840 cars sold in 2012 equating to 32% sales growth.
Q3 2013 outcome was similar with Audi India having sold 2545 luxury cars sold as compared to July – September 2012 sales, which stood at 2417 cars equating to 5% sales growth. During the same quarter, Mercedes-Benz India sold 2696 cars as compared to July-Sept 2012 when 1703 units were sold, which equated to 58.3% YOY sales growth for Q3 2013.
Eberhard Kern, Managing Director and CEO, Mercedes-Benz India said, “We are very satisfied with our performance in 2013 which we called the ‘Year of Offensive’. We are happy that our New A-Class, New E-Class and the SUV portfolio saw robust demand amidst challenging market conditions. Our consumers have clearly appreciated our initiatives and we enter 2014 with a clear promise of delivering “Excellence.”
“Audi has emerged as a winning brand by closing the year on a record-making note with 10002 units sold in a single year in India. The credit for this historic achievement lies with our customers, dealers and the team. They have loved, supported and encouraged us all the way to this accomplishment. Every single year Audi is creating history in India and getting deeply etched into the minds of Audi fans and enthusiasts. For us customer experience and customer loyalty is priceless and as a continuous commitment to enrich it, we will roll-out a gamut of initiatives including various after-sales programmes, which will be our main area of focus in 2014. We are resolute as we enter a new year that we will also make 2014 a landmark year for us in terms of new achievements and memorable highlights in enhancing customer delight,” said Mr. Joe King, Head, Audi India.