Mercedes Benz India StarDrive Experience in Nagpur
On September 21 and 22, 2013, Mercedes Benz India StarDrive Experience went to Jain International School on Kamleshwar Road, Nagpur. This program is conducted especially to offer Mercedes Benz customers and prospects an in-depth understanding of handling critical road situations in a safe, and controlled environment.
Conducted by driving experts with 12 to 15 years professional experience and trained by German experts from the Mercedes Benz driving team, the StarDrive Experience was held in association with Daimler Financial Services and Mobil1.
Seeing participation of over 8000 strong, the StarDrive Experience 2013 gives one participant an opportunity to win a Indian Grand Prix ticket, while another winner is entitled to eb part of the AMG Deriving Academy.
Mercedes-Benz India drives in the fascinating StarDrive Experience to Nagpur
A complete adrenalin rushing package that puts to test the prowess of a Mercedes-Benz vehicle conducted under controlled environment and guidance of qualified experts
StarDrive Experience combines essential elements of driving experience with simulation of critical road situations; combines Mercedes-Benz ‘spirit of innovation’ with a genuine spirit of fun
StarDrive Experience is conducted by a team of driving experts with professional experience of 12-15 years. The driving expert team has been trained by German experts from Mercedes-Benz driving team
StarDrive Experience in association with Daimler Financial Services and Mobil 1
· Over 2400 participants in 2012 and more than 7500 participants across 19 cities since its inception in 2010, StarDrive Experience has been one of Mercedes-Benz India’s most successful experiential marketing properties
More than 8,000 participants are expected to participate at StarDrive Experience 2013
Exciting lucky prizes and opportunities are on hand for the participants of the StarDrive Experience at Nagpur – one lucky participant will win a ticket to F-1 Indian Grand Prix while another will win the opportunity to be a part of the AMG Driving Academy
Nagpur: Mercedes-Benz India brings the enthralling and fascinating ‘StarDrive Experience’ to the centre of India – Nagpur. This immensely popular driving event is sure to captivate the participants will run from the 21st – 22nd September 2013 at the Jain International School on Kamleshwar Road. This exciting driving extravaganza now in its fourth year is specially conceptualized by Mercedes-Benz India to highlight the unparalleled safety features and cutting edge technology that is trademark of each Mercedes-Benz vehicle. StarDrive Experience offers prospects and customers an opportunity to understand the handling of critical road situations in a safe and controlled environment. StarDrive Experience is also one of the six pillars that comprise Mercedes-Benz Performance Drive. Participants of this driving event also stand a chance to win a ticket to witness the Formula-1 Indian Grand Prix live and another lucky winner will be entitled to be a part of the AMG Driving Academy.
Mercedes-Benz India has been pioneering unique customer engagement initiatives like StarDrive Experience, which has received a very encouraging response since its inception from the discerning customers, has set an industry benchmark to be widely emulated in the industry. This exclusive drive experience puts to test the power and performance of the Mercedes-Benz products likes the dynamic off-roaders, the ML-Class and the GL-Class and the flagship sedans like the C-Class and E-Class. Through the simulations, the different dynamics of the vehicles namely safety, agility and performance in both off-road and on-road conditions are brought to the fore. The participants could experience the tangible benefits of world-class safety technologies like PRO-ENGINEERING Package, Hill Hold Assist, 4-MATIC, AIRMATIC suspensions, Downhill Speed Regulation (DSR) etc. during this driving program. Also on display will be Mercedes-Benz’s scintillating supercar SLS AMG.
Speaking of this initiative, Mr. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India commented, “The StarDrive Experience is one of Mercedes-Benz’s the key customer outreach programs and it has received great response from our customers across markets. The overwhelming popularity of StarDrive Experience over the years is a testimony to the fact that Mercedes-Benz customers are fascinated by the brand experience of the Three Pointed Star. 2013 is the year of offensive for Mercedes-Benz India and the fascinating brand experience provided to our valued patrons is one of the key pillars of our strategy. With our strong and impactful product launches we have achieved great success and we are confident of continuing this momentum through till the end of the year. Platforms such as StarDrive Experience, we believe are critical to accomplishing our goals for the Indian market.”
Mr. Eberhard Kern, further added “Mercedes-Benz India’s aim is to enable its customers to personally experience the unmatched safety and technology aspects of our cars besides offering them an unique opportunity to further hone their driving skills. Combining the vital fundamentals of exciting driving experience with simulation of critical road situations, the StarDrive Experience embodies Mercedes-Benz’s spirit of innovation with an element of genuine fun, reiterating the Mercedes-Benz’s brand philosophy of “Best or Nothing.”
Mercedes-Benz has always lead the way in introducing newer technologies globally as well as in India. One of the overriding principles driving the brand’s innovation and technology has been Customer safety. Over the years Mercedes-Benz has introduced various revolutionary technologies ranging from essential occupant protection system (PRE-SAFE), Neck-Pro, PARKTRONIC to the latest addition – Attention Assist System that have created a benchmark in terms of passenger safety in the automobile industry.
Raymond Wong, CEO – ExxonMobil Lubricants Private Limited, India, the sponsor partner for this event, said: “We have always felt privileged for holding on to a strong association with Mercedes Benz. Through Mercedes Benz StarDrive Experience, we are aiming to deliver the participants a unique driving experience through various tough simulations to showcase the power, agility, unparalleled safety features and engineering technology of these cars. ExxonMobil provides Mercedes Benz with Mobil 1™ lubricant technology, expertise and support to develop next-generation lubricants for car engines and gearboxes. The world’s leading synthetic motor oil brand, Mobil 1™, features anti-wear technology that provides performance beyond conventional motor oils and exceptional protection against engine wear, under normal or even some of the most extreme conditions. Mobil 1™ flows quickly in extreme temperatures to protect critical engine parts and is designed to maximize engine performance and help extend engine life.”
Mr. Sidhartha Nair, Managing Director, Daimler Financial Services India, commented, “Mercedes-Benz StarDrive Experience is an unique customer experience which showcases the technological prowess of Mercedes-Benz cars and proves its leadership in high-end automotive technologies. StarDrive provides the opportunity for customers to experience the DNA of Mercedes-Benz cars – sporty, safety, innovative technology, comfort and performance. Mercedes-Benz Financial is pleased to be associated with this initiative.”
Mercedes-Benz Financial provides innovative and customer friendly finance solutions, focused at making the purchase of Mercedes-Benz cars an exciting one. Attractive financial solutions from Mercedes-Benz Financial Services like ‘Flexinomics’, ‘STAR Agility’ and ‘STAR Supersonic’ loan approvals etc. are all tailor made for our customers. These solutions will provide benchmarking value proposition enabling a hassle free purchase. The aim is to identify the best ownership solution for the customers by offering differentiated products and services via leasing, financing & insurance. Association with events like Star Drive gives MB Financial a great opportunity to interact with customers & showcase our innovative financial offerings.
The fourth edition of the StarDrive Experience 2013 that started with Nashik and then took place at Ahmedabad will travel across various cities like Chandigarh, Kolkata, Delhi, Indore, Pune, Bangalore and other cities. Participants at the StarDrive Experience can share their exciting experiences with their family & friends through the Wi-Fi enabled iPads installed in the high end Star Lounges – an exclusive hospitality area which is created for the participants of StarDrive by Mercedes-Benz. StarDrive Experience is an Avante Garde initiative by Mercedes-Benz India and is in association with Daimler Financial Services and Mobil 1™. This is a part of Mercedes-Benz India’s strategy to provide brand experience to its valued customers and prospects through fascinating events and engagements across the country.