Mercedes Benz India car sales during the period from January to December 2012 have been as per targets set at the commencement of the year. Total car sales for the 2012 calendar year stood at 7,138 units. Also during the year, Mercedes Benz introduced its new M Class SUV which was an immediate success. Launched in May 2012, booking are already received till May 2013 which shows the overwhelming response that this vehicle has received from its Indian audience.
Much on the same lines the Mercedes Benz B Class has also been booked till February 2013 while the S Class continues to be a leader in its segment. Mercedes Benz is strongly represented in 31 cities of India with 72 touchpoints making them the leaders in network sales and services as compared to other luxury automakers in the country. The company now looks ahead at 2013 being equally noteworthy offering customers an exciting product lineup and services. For 2013, the new A Class is expected to be launched in India.
Mercedes Benz ended 2011 as the second largest car manufacturer in India, but for 2012, Audi has overtaken. Mercedes Benz India is now the third largest luxury car maker in the country after BMW and AUDI. Audi and BMW are fighting for the top spot in the luxury car segment in India. Both of them, are yet to reveal their yearly sales figure for 2012. For Jan to Oct 2012 period, BMW India sold 7,389 cars while Audi India is sold 7,267 units, behind by just 122 units.
Auto News Release
Mercedes-Benz India achieves its sales target for 2012
New Delhi, 1-January, 2013: Mercedes-Benz India today announced its sales achievement for the period from January- December, 2012.
During the period, Mercedes-Benz India has sold 7138 units of cars as wholesale(Wholesale refers to no. of unit sold by manufacturer (MBIL) to its dealer partners).
Mercedes-Benz India achieved segment benchmark in terms of overall sales in luxury cars in India (The range of cars priced upwards Rs 30 Lakhs).
The new M-Class SUV launched in India in May-2012 has been a runaway success and is booked until May-2013. The B-Class pioneered the Sports Tourer category in India and is also booked until February 2013. The S-Class which epitomizes luxury motoring continues to remain the overwhelming leader in its segment.
Mercedes-Benz India has pursued its aggressive network expansion strategy in 2012. With opening of 6 new touchpoints in Tier II & III cities, Mercedes-Benz India now is present in 31 cities with 72 touchpoints and has the densest network among all luxury car manufacturers in India.
Mr. Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, ” Our sales performance has been overall in line with expectations. At the same time we have managed to retain our profitability and premium in 2012. 2013 would be an exciting year for us. We will continue to delight our customers through an array of fascinating products, engagements and experiences.”
Mercedes-Benz India continues to enjoy a very strong brand equity in the Indian market just like in other parts of the globe.
Interbrand, the world’s leading brand consultancy, which publishes its Best Global Brands report of the world’s 100 most valuable brands annually, ranks Mercedes-Benz at 12 position, which is higher than its competitors in 2012. The ranking analyzes the many ways a brand touches and benefits an organization, from driving bottom-line business results to delivering on customer expectations.