Mercedes-Benz new A-Class launch nears in Europe: B Class Sports Tourer launch for India on 18th September 2012

In conjunction with the launch of the A-class in Italy, Mercedes Benz decided to offers its customers a new attraction with the inauguration of a Visionary Concept store in Milan. Mercedes Benz has made use of innovative technologies to help promote their products globally. This can be seen in the new Visionary Store inaugurated by the brand. This store will help customers experience the feel of the car through an intelligent interactive and connected network.

Through this initiative one will be able to view the A-class in both real and virtual planes. Augmented reality, tablet PC’s and WiFi are some of the aspects of the Visionary Store which offer perfect sync between the customer and technology. Gesture controlled kinect technology and latest generation apps will help customers to interact with their dream car even before it’s launched in Italy.

With the help of this Visionary store, customers will be able to combine emotions and infotainment to create and view a car crafted to match needs of the current generation.While the A Class premium hatchback launch in the Indian luxury auto market is months away, India too will get it’s first MB hatchback next week. The B Class Sports Tourer is a first for India with it’s launch awaited on 18th September 2012.